Power Up Your Teaching Skills

with Cutting-edge Training from Experts from Industry and Academia

Join us in August 2022

Why Register?

The Summer 2022 Stukent Digital Summit provides
instruction and training to help educators level up their classrooms.

During this half-day event, you’ll learn techniques, best practices, tips, and tricks from industry and academia experts. Packed with actionable ideas for digital marketing and social media educators, you can’t afford to miss this summit!

Check out the previous Stukent Digital Summit sessions here!

More Details Coming Soon...

ABOUT THE SPEAKER

Jeff Larson

Jeff Larson

Jeff Larson is coauthor of "Digital Marketing Essentials." He is an associate professor of marketing in the Marriott School of Business at Brigham Young University. His research has been published in the Journal of Marketing Research, Journal of Consumer Psychology, and other top research outlets and has been featured in the New York Times, the Wall Street Journal, NPR, Good Morning America, and CBS This Morning, among other national press outlets. He has five (!) children and no hobbies (did you see the five children part?).

SESSION DETAILS

From Data to Action: Using Web Analytics to Drive Results

Digital analytics is constantly changing, and Google’s recent introduction of Analytics 4 is one example of this change. Analytics 4, however, is not a straightforward upgrade of Universal Analytics — it represents a paradigm shift in website tracking and analysis. Jeff will provide an overview of both Analytics 4 and Universal Analytics, highlighting the strengths and capabilities of both platforms, while giving some suggestions for effective teaching on both platforms.