Digital Marketing Analytics Session

Coming This Fall...


Get the Data Studio Assignment + Be the First to Know When the Digital Textbook is Ready!

Table of Contents

Chapter 1: Why Digital Marketing Analytics?

Chapter 2: The Digital Consumer

Chapter 3: The Digital Company

Chapter 4: Measurement Model

Chapter 5: Data-Driven Decisions

Chapter 6: Data Analysis

Chapter 7: Optimization & Data Visualization

Chapter 8: Website Analytics

Chapter 9: Website Analytics Continued

Chapter 10: Social Media Analytics

Chapter 11: Mobile App Analytics

Chapter 12: Email & Video Analytics

Chapter 13: Earned Digital Marketing Analytics

Chapter 14: Paid Digital Marketing Analytics

Chapter 15: Competitive Research

About The Author

Nathan David

Nathan David

Nathan David has over 10 years of experience in digital marketing and business analytics, and he has driven results for a range of businesses from Fortune 500 companies to large health systems such as Cleveland Clinic. He is passionate about teaching and currently serves as an adjunct faculty instructor of digital marketing & analytics at Cleveland State University. He frequently leads workshops and speaks at industry leading conferences such as Content Marketing World. Nathan is a self-proclaimed health nut and partakes in healthy cooking classes, spinning, and the occasional wellness retreat.