Introduction

Welcome to Man vs Machine, powered by Stukent, at the 2025 National Collegiate Digital Marketing Championship. Man vs Machine will consist of a single-round simulation where you will demonstrate your mastery of search ad strategy.

The practice simulation below will help you prepare. All three rounds will simulate a real-world search ad platform, where you will be able to make key decisions to optimize your search ads.

How to Access the Simulation

  • To access the simulation: Click the button below. You will need to create your own Stukent account if you do not already have one.
  • Then you will log in, navigate the course management to your courses, and enter the simulation to practice.
  • For grading: to get full points, you'll need to get 1,000 or more clicks for round 1 and 2, 100 or more for round 2, and 3,500 or more for round 3.
Click Here to Access Your Course

Office Closure | Winter Break

Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.  

During the break Stukent Support will be monitoring incoming emails for urgent requests.  We will resume normal business hours and respond to all emails and voicemails in the order received  beginning Friday, January 2, 2026, at 6:00 AM MT. 

Office Closure | Thanksgiving

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We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.

Office Closure | Labor Day

Please note that our offices will be closed on Monday September 1, 2025  in observance of Labor Day.

We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.