DIGITAL MARKETING ANALYTICS CASE STUDIES


analytics case studies


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ABOUT THE AUTHOR


Anindya Ghose
Anindya Ghose (Ph.D., Carnegie Mellon) is a professor of IT and a professor of Marketing at New York University’s Leonard N. Stern School of Business, and the director of the Center for Business Analytics at Stern. He is the Robert L. & Dale Atkins Rosen Faculty Fellow. In 2014, he was selected by Business Week as one of the “Top 40 Business School Professors Under 40 in the World” and by Analytics Week as one the “Top 200 Thought Leaders in Big Data and Business Analytics”. His work has been published in leading journals in Marketing, Economics, IS, and Computer Science. He has received 12 best paper awards and nominations. He is a Marketing Science Institute Young Scholar and a National Science Foundation CAREER award winner. He has published more than 80 papers in premier scientific journals and peer reviewed conferences, and has given more than 200 talks internationally.

INTRODUCING

A better learning experience for students on a platform that can go anywhere with them. Polish off your amazing digital marketing course with the Stukent Digital Marketing Analytics Case Studies.

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MEET THE CASES

Cloverleaf

Authors: Anindya Ghose, Lee Thomas

 

As the June sun sailed into the sky above Minneapolis and local meteorologists predicted a week-long stretch of temperatures reaching the 80s, Monica Stanley stepped out of her car onto the mall’s asphalt parking lot with one thought on her mind: Christmas shopping…


Winters Attribution

Authors: Anindya Ghose, Lee Thomas

Returning from lunch, Arnie Ellinger walked into his office and found an unfamiliar three-ring binder on his desk. Worn at the edges and a bit discolored, the plastic cover displayed an old version of the company logo, one that had been retired at least a decade ago, maybe more. An affixed sticky note offered up a clue: “Found this while cleaning out file cabinets in the store room. Thought you might want to see it…”

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