Keep your classroom current with changes in the digital marketing industry! In this one-hour webinar, industry leaders from Bounteous will explain how Google's upcoming transition will impact the analytics field, keeping you on the industry's cutting edge.
This groundbreaking change has the potential to be disruptive, but David will provide best practices, tips, and tricks for GA4 success. Join us and prepare to teach the GA4 transition without the extra prep work!
Google's upcoming switch to GA4 has sent waves through the industry, but you shouldn't worry — this change provides digital marketers with better tools to track app and web activity, giving them a more comprehensive view of the consumer journey.
Just how different are these two platforms? Sabrina and Uryah will discuss the major differences between Universal Analytics to Google Analytics 4, allowing you to gauge how the switch will impact your curriculum.
Nathan David is the author of Stukent’s “Digital Marketing Analytics: Strategic Decision-making” digital courseware and has over 10 years of professional experience in digital marketing and business analytics. He has driven results for everything from Fortune 500 companies to small businesses. He is passionate about teaching and currently serves as a visiting assistant professor of communication at John Carroll University.
Sabrina Tatalias is an Analytics Consultant at Bounteous, and is based out of Pittsburgh, PA. As a consultant, Sabrina works daily in tools such as Google Analytics, Google Tag Manager, Google Data Studio, and other digital marketing platforms. She has a passion for marketing strategy, data visualization, and educational trainings.
Uryah Collins is a Senior Google Analytics Engineer at Bounteous. Understanding users needs is his top priority. Uryah specializes in solutions that use Google Analytics, Google Tag Manager, and Google Data Studio to give businesses the competitive advantage they need.
NEW INDUSTRY PRACTICES
TRANSITIONING TO GA4 WITH EASE
THE REASONS TO SWITCH
Google’s upcoming switch to GA4 has sent waves through the industry, but you shouldn’t worry — this change provides digital marketers with better tools to track app and web activity, giving them a more comprehensive view of the consumer journey.
HOW GA4 AND UNIVERSAL ANALYTICS DIFFER