Nathan David is the author of Stukent’s “Digital Marketing Analytics: Strategic Decision-making” digital courseware and has over 10 years of professional experience in digital marketing and business analytics. He has driven results for everything from Fortune 500 companies to small businesses. He is passionate about teaching and currently serves as a visiting assistant professor of communication at John Carroll University.
Sabrina Tatalias is an Analytics Consultant at Bounteous, and is based out of Pittsburgh, PA. As a consultant, Sabrina works daily in tools such as Google Analytics, Google Tag Manager, Google Data Studio, and other digital marketing platforms. She has a passion for marketing strategy, data visualization, and educational trainings.
Uryah Collins is a Senior Google Analytics Engineer at Bounteous. Understanding users needs is his top priority. Uryah specializes in solutions that use Google Analytics, Google Tag Manager, and Google Data Studio to give businesses the competitive advantage they need.
NEW INDUSTRY PRACTICES
TRANSITIONING TO GA4 WITH EASE
THE REASONS TO SWITCH
Google’s upcoming switch to GA4 has sent waves through the industry, but you shouldn’t worry — this change provides digital marketers with better tools to track app and web activity, giving them a more comprehensive view of the consumer journey.
HOW GA4 AND UNIVERSAL ANALYTICS DIFFER