Introduce corporate social advocacy into your classroom with a free assignment from the event.
Hear from industry expert Reace Alvarenga Smith and professor Shelley Wigley on how to best teach your students about corporate social advocacy.
During this event, get the chance to connect with fellow instructors and the speakers.
With Shelley’s experience as a journalist, producer, and public relations specialist, she eventually found a passion for crisis communication. In 2001, she began her teaching career at her alma mater Oklahoma State University as an assistant professor of public relations. In 2007, Shelley completed her Ph. D. in Mass Communication at The University of Oklahoma.
Shelley has taught for 20 years and currently teaches at the University of Texas at Arlington. She has developed an interactive style of teaching that not only teaches students about crisis communication and PR, but also how to do it. Combining her enthusiasm for crisis communication and interactive learning, Shelley believes that authoring "Crisis Communication: Anticipate. Navigate. Mitigate." with Stukent was the perfect opportunity to create course materials that teach students EVERYTHING they will need to be successful in crisis communication.
Reace Smith, APR, is an accredited public relations professional with more than 25 years of experience in internal and external communications. She is currently Vice President of Corporate Communications for RNDC, one of the largest alcohol beverage wholesalers in the country. Prior to joining RNDC, Reace worked for organizations such as Dean Foods, Dex Media, Texas Health Resources, Children’s Medical Center of Dallas, FleishmanHillard, and Fogarty Klein and Partners in roles involving media relations, executive communications, crisis communications, and internal communications. Reace is active in her profession and serves on the National Board of Directors for PRSA.
NEW INDUSTRY PRACTICES
TRANSITIONING TO GA4 WITH EASE
THE REASONS TO SWITCH
Google’s upcoming switch to GA4 has sent waves through the industry, but you shouldn’t worry — this change provides digital marketers with better tools to track app and web activity, giving them a more comprehensive view of the consumer journey.
HOW GA4 AND UNIVERSAL ANALYTICS DIFFER
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