Stukent Courseware and
Artificial Intelligence
Chapter 16 – Sec 3 “How is Technology Changing”
This section goes over newer technologies such as AI, Chat GPT, 5G, Facial Recognition, NFT’s and the Metaverse
AI & ML is mentioned in several chapters most notably though in 6.4 in regards to storing and utilizing data. Machine Learning is covered again in 7.2 and ERP |
Understanding what GenAI is
Ethical decision making in AI
Prompt pattern strategies for marketing with AI tools
Chapter 7 – The whole chapter is about AI in machine learning and deep learning for business. This includes several case studies and business examples
Brief mentions of AI cross over into analytics programs in chapters 9 & 16
Chapter 1.6 “Generative Artificial Intelligence” – a brief overview of GenAI’s beginnings and note to students about complying with institutional policies
AI use incorporated and encouraged throughout various assignments, lesson plans, projects (7 chapters)
Chapter 4 – AI tools in research
Chapter 6 – Using AI to Summarize Open-Ended Comments. This includes an AI comment Analysis Assignment
Chapter 12 – AI brand Perception survey assignment. Students use AI tools to help generate survey drafts and compare them.
Chapter 1.6 “Generative Artificial Intelligence” – a brief overview of GenAI’s beginnings and note to students about complying with institutional policies
AI use incorporated and encouraged throughout various assignments, lesson plans, projects (7 chapters)
Chapter 1 – Sec 3
How AI is used in acquisition marketing.
Ch 7 – AI assignment “AI Online Travel Search”
Explores consumer behavior with Expedia’s AI tool for online travel and hotel booking
Chapter 13 – Sec 6
The role of artificial intelligence
Chapter 4 – Sec 8 “Crisis and AI”
This section gives recent examples of AI images misleading people.
Chapter – 4
References to advances in AI and examples of Google using it
Chapter 14 – (full chapter)
Artificial intelligence for digital marketing
How AI works
Utilizing AI
AI Ethics
Chapter 1 – Sec 5
AI with employees and data roles
Chapter 6 – Sec 3
Machine learning as a marketing technology tool
Chapter 1 – Sec 4
AI and VR becoming a trend in e-commerce
Chapter 6 – Sec 5
Supply Chain Technology in E-Commerce – AI and Machine Learning
Chapter 7 – Sec 5
Technology Platforms in E-Commerce Marketing
Chapter 8 – Sec 4
CRM Technologies in E-Commerce
Chapter 4
CRACK-ing AI in E-Mail Marketing (assignment)
Chapter 6 – Sec 4
Artificial Intelligence and Email Marketing
Chapter 9 – Sec 1
Automated content generation in blogs
Chapter 8 – Sec 7: Artificial Intelligence
Chapter 14 – “Leading with Information Systems” includes several references and examples of AI + Machine Learning throughout multiple sections.
Case study “Should AI Be it All?”
Chapter 12 – “Looking to the Future” includes a section on Artificial Intelligence and Machine Learning. It covers six AI/ML use cases.
Chapter 2 – Sec 1
Chapter 10 (full chapter)
Chapter 9 – Sec 12
Chapter 10 – Sec 3
Why and how companies leverage technology
Chapter 11 – Sec 3
Data as an asset
Chapter 11- Sec 4
How companies utilize technology
Chapter 12 Sec 1
SEO and AI
Chapter 13 Sec 2
Social media trends and AI
Chapter 16 Sec 3
Marketing Analytics Process and predictive metric
Chapter 7 – Sec 4
AI and Survey Design
Assignment 10.4 – AI Comment Analysis
Chapter 10
AI resources to use in Market Research
Chapter 8 – Sec 6 “Everything You Always Wanted to Know About AI but were Afraid to Ask”
Brief History of AI and defines what it is.
Chapter 3 – Content Presence
Chapter 6 – Introducing Mobile Marketing
Chapter 6 – Measuring Mobile Ad Campaigns
Chapter 7 – The Mobile Marketing Landscape
Chapter 9 – The meeting of waters, personal data, and trust meeting of waters
Chapter 9 – Intersection of mobile and privacy
Chapter 10 – Preparing for the global future of mobile marketing
Chapter 10 – Essentials for the future in mobile marketing
Chapter 10 – What lies ahead for mobile marketing
Case study in chapter 2
Chapter 5 – Tips for self-editing includes AI programs that assist in editing and proofreading.
Chapter 4 – Sec 3
Optimizing Selling opportunities
Chapter 6
Email Prospecting
Chapter 3 – Sales forecasting
Chapter 4 – Creative prospecting
Chapter 3 – Sec 5 “Will I Be Replaced By a Robot?”
Talks about different online tools for writing such as: ChatGPT, Grammarly, Wordtune, ProWritingAid, Hemingway
Chapter 3 – Sec 3 “Ethical Burden”
In this sec there is a paragraph talking about AI tools and the professional standards set by the PRSA
Ch 1 Sec 4
Sub section titled” Idea Generation & AI”
Chapter 5 – Tips for self-editing includes AI programs that assist in editing and proofreading.
Chapter 12 – The Pros and Cons of AI in project management
Chapter 1 – Unbreakable SEO principles
Chapter 3 – algorithms and ranking systems
Chapter 15 – searching now and in the future
Chapter 10 – Customer-defined service standards
Chapter 2 – AI contributes to industry volatility, providing AI in healthcare examples.
AI has predictive capabilities
Chapter 10 – AI in Agile Planning
Turnkey AI Resources for Every Marketing Course, Including Yours
Micro Module: AI in Marketing
Add value to your marketing course with the Stukent Micro Module: AI in Marketing! This resource helps you teach students to harness AI for marketing and boost their employability, and it's FREE for current Stukent users.