2024 E-Commerce Trends
You and Your Students Need to Know

Friday, March 1, 2024  |  12 p.m. EST​

About the Event

The emerging online business model of e-commerce has accelerated in growth since the pandemic of 2020 and beyond.
In today’s business environment, this channel is paramount to the success of many businesses that offer products and services to their consumers. E-commerce continues to grow yearly in percentage of revenue and market share for organizations. Research shows that globally it will reach over 7 Trillion dollars in sales in the next 5 years! With that growth and demand, the need for more educated business students and professionals in the workplace on this subject matter is paramount!

Join us on Friday, March 1, 2024, at 12 pm EST/11 am CST for a live Webinar with Stukent and the author of the upcoming E-commerce: Essentials of Online Business, Dr. Kyle Allison. Dr. Allison, known as The Doctor of Digital Strategy, will walk you through the emerging trends of 2024 and beyond in e-commerce, focusing on areas such as AI, Competitive Analysis, Personalization, and more. In addition, he will speak to how professors and academia, can include E-commerce in their business, marketing, or management curriculums, to help students gain more insight and education on this discipline. Join us for a very informative, inspirational, and fun webinar!

About the Speaker

Dr. Kyle Allison

Dr. Kyle Allison

Dr. Kyle Allison, renowned as The Doctor of Digital Strategy, brings a wealth of expertise from both the industry and academia in the areas of e-commerce, business strategy, operations, digital analytics, and digital marketing. With a remarkable track record spanning more than two decades, during which he ascended to C-level positions, his professional journey has encompassed pivotal roles at distinguished retail and brand organizations such as Best Buy, Dick's Sporting Goods, Dickies, and the Army and Air Force Exchange Service.

Throughout his career, Dr. Allison has consistently led the way in developing and implementing innovative strategies in the realms of digital marketing and e-commerce. These strategies are firmly rooted in his unwavering dedication to data-driven insights and a commitment to achieving strategic excellence. His extensive professional background encompasses a wide array of business sectors, including the private, public, and government sectors, where he has expertly guided digital teams in executing these strategies. Dr. Allison's deep understanding of diverse business models, coupled with his proficiency in navigating B2B, B2C, and DTC e-commerce and digital channels, and his mastery of both the technical and creative aspects of digital marketing, e-commerce, and digital analytics, all highlight his comprehensive approach to digital strategy.

In the academic arena, Dr. Allison has been a pivotal figure in shaping the future generation of professionals as a respected professor & mentor, imparting knowledge in fields ranging from digital marketing, analytics, and e-commerce to general marketing and business strategies at prestigious institutions nationwide, spanning both public and private universities and colleges. Beyond teaching, he has played a pivotal role in curriculum development, course creation, and mentorship of doctoral candidates as a DBA doctoral chair.

As an author, Dr. Allison has significantly enriched the literature in business strategy, analytics, digital marketing, and e-commerce through his published works in Quick Study Guides, textbooks, journal articles, and professional trade books. He skillfully combines academic theory with practical field knowledge, with a strong emphasis on real-world applicability and the attainment of educational objectives.
Dr. Allison's educational background is as extensive as his professional accomplishments, holding a Doctor of Business Administration, an MBA, a Master of Science in Project Management, and a Bachelor's degree in Communication Studies.

For the latest updates on Dr. Allison's work and portfolio, please visit DoctorofDigitalStrategy.com.

E-commerce courseware

Engage Students In Online Business

This event will focus on giving your students the tools to become experts in the field of e-commerce. Dive into these turnkey resources that will transform your classroom into a hands-on learning experience. Request access this brand new courseware and see for yourself how your students will be career ready when they leave your classroom.

Allison’s “E-Commerce” courseware helps you keep your course up-to-date with current trends in the e-commerce field. This courseware takes students through the essentials of online business, introducing them to strategy development, communications with clients, creative development, and so much more.

This courseware focuses on an interdisciplinary approach to the core functions of the e-commerce business model. Introducing students to the e-commerce channel’s partnerships and cross-functional support with supply chain, customer service, information technology, marketing, analytics, and more.

Real-world problems, competitive small-group activities, and insights from successful e-commerce professionals will help students stay engaged and excited about the material.