WE HELP PROFESSORS TEACH INTERNET MARKETING.

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REAL DEAL SIMULATION

The world’s first Internet Marketing simulation.

Students manage roughly $40k in ad spend creating and optimizing Pay Per Click (PPC) campaigns using data from Google.

FEATURES

  • Optimize landing pages
  • Build PPC ad campaigns
  • Keyword research
  • Competitor research
  • Plus more!

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INTERNET MARKETING ESSENTIALS

A complete digital textbook that is updated 2x a year.

Students learn the principles of digital marketing in a textbook that stays current with the fast-paced industry! Written by Jeff Larson (Professor at BYU) and Stuart Draper (Founder of Stukent and GetFoundFirst.com)

FEATURES

  • Built-in chapter quizzes
  • Chapter study slides
  • Embeddable rich content
  • Note-taking ability
  • Plus more!

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EXPERT SESSIONS

Online presentations by industry experts.

FREE for you to use with your course. Online presentations with some of the industry’s finest digital marketers. Students get both the academic and industry perspective.

FEATURES

  • Download slides
  • Connect Students with Industry Leaders
  • Webinar notes
  • FREE
  • Plus more!

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ANNOUNCING

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Social Media Marketing: Principles and Strategies

Publication Date: 08.03.15

A digital social media marketing textbook authored by Andrew Stephen and Yakov Bart. This textbook comes fully-loaded with plenty of instructor tools and resources to conduct your upcoming social media course.

TEACH SOCIAL MEDIA MORE EFFECTIVELY

WHAT PROFESSORS ARE SAYING:

testi-david“This is great stuff. I am using the simulator this semester and I am going to use the book and lesson plans next semester. I’m also going to add it to my undergrad next semester.”
David Altounian, Ph.D., Assistant Professor of Entrepreneurship, St. Edward’s University





testi-ann“Love the book……really well done!…didn’t know it would be so popular!”

Ann Root, Ph.D., Marketing Professor, Florida Atlantic University

testi-anand“I think it is truly excellent. Well beyond anything else available.”
Anand V. Bodapati, Ph.D., Professor of Marketing, UCLA Anderson School of Management


todd-bacile-profile“I’ve been teaching an electronic marketing class since 2010. A challenge in the past has been finding class materials that covered the relevant topics to my satisfaction. The Stukent online textbook is by far the best resource I have been able to find for search engine marketing. The content regarding how search engines work, organic search engine optimization, paid search campaigns, display ads, and optimizing landing pages are all terrific.”
Todd Bacile, Ph.D., Electronic Marketing Professor, Florida State University

RECENT EXPERT SESSION SPEAKERS

Oli Gardner

OLI GARDNER

Dennis Yu

DENNIS YU

Shane Snow

SHANE SNOW

John Gagnon

JOHN GAGNON

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OUR MISSION

To help professors help students help the world.

Read how it all began here.

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