Professional Selling Curriculum
Give students hands-on sales training
Can’t make the 18th? Don’t worry, hop on a demo to review either or both bundles!
A Fully Comprehensive Sales Curriculum: A Professional Selling and Advanced Selling Walk-through
Tuesday, July 18, 2023 | 10:00 A.M. CDT
Explore both the Professional Selling Bundle and the Advanced Selling Bundle to determine which fits your course needs! In this event, Stukent enterprise course consultant Rob Smith will introduce you to a robust suite of resources for your classroom, including both the “Professional Selling” and the “Advanced Selling and Sales Management” courseware co-authored by B.J. Allen and Donald Kelly and the accompanying Stukent Professional Selling Simternship and the Stukent Advanced Selling Simternship.
With either of these bundles, your students will get the hands-on experience they crave, while you get to enjoy a hassle-free semester with Stukent!
Agenda
Welcome
Simulation Highlights & Demonstration
Courseware Highlights & Demonstration
Live Q&A
COURSEWARE
Essentials of Social Media Marketing
BY MICHELLE CHARELLO
Design Platform-specific Social Media Marketing
Students learn how to tailor their marketing efforts based on the platform, whether it’s Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Youtube, or TikTok.
Develop a Social Media Marketing Strategy
Students will learn to identify a target market and create personas. They’ll practice creating a content and distribution strategies, optimizing social media networks, and determining resources, roles, and responsibilities.
Practice Personal Branding
Students will learn best practices for personal branding, define their desired personal brand, and then conduct an online audit to assess where their brand stands currently.
SIMTERNSHIP
STUKENT'S SOCIAL MEDIA
Stukent’s Social Media Simternship is a social media marketing simulation designed to give students real-world experience with platform-specific strategy.
In this simulation, students gain hands-on experience with organic social posts, promote paid social posts, and negotiate with influencers in several different capacities. Students will step into the role of a social media manager for a simulated company, Buhi Supply Co., where they will manage a simulated budget, respond to customers, and plan and analyze the success of a social media campaign. This Simternship is user-friendly and gives students real-world experience to take with them into the industry.
Meet the Authors:
B.J. Allen
B.J. Allen is an Assistant Professor of Marketing at Brigham Young University in Provo, Utah. Prior to moving to Brigham Young University, B.J. worked as an Assistant Professor of Marketing at the University of Arkansas. B.J. earned his B.S. in Business Management from Brigham Young University and his Ph.D. in Marketing from the University of Texas-San Antonio. His research interests include marketing strategy, new product innovation, professional selling, and marketing strategies in networked markets. His research has been published in leading academic journals such as the Journal of Marketing, Journal of Retailing, Journal of Product Innovation Management, and Journal of Cultural Economics. He serves on the Editorial Board of the Journal of Product Innovation Management.
B.J. currently teaches or has taught New Product Innovation, Marketing Strategy, and Professional Selling. He was a finalist for the Matthew Joseph Emerging Scholar Award and the Journal of Marketing best paper award. B.J. also received the PDMA (Product Development Management Association) best dissertation award. In 2020, B.J. was awarded the Walton College of Business outstanding teacher of the year. He loves sports, being outdoors, and spending time with his awesome family. He resides in Provo, Utah with his wife Angie and their five children.
Donald Kelly
Donald Cecil Kelly’s mission is to evangelize the method of effective selling and motivate sellers of all levels to DO BIG THINGS! As a former top-performing technology sales professional, who has successfully sold in both the public and private sectors, Donald was able to crack the code of helping teams thrive in sales. Donald has designed his training around concrete fundamental principles adaptable by any seller. He has helped sellers from companies all over the world build confidence in their selling abilities and increase revenue as a result. Organizations such as Rock Venture (Quicken Loans), HairClub, VMWare, Consolidated Electrical Distributors LLC. (CEB), Salt Edge, Charter Spectrum, and Hibu/The Real Yellow Pages, Citi Group, and New York Life. Along with helping for-profit organizations, Donald has also assisted non-profit firms such as Florida State Minority Supplier Development Council, The Eastern Minority Supplier Development Council, GEAR UP, and Cal Poly University.
As a speaker, Donald has spoken to audiences all across the country and has shared the stage with speakers such as Aisha Tyler, Sarah Koenig, Chris Brogan, and Marc Maron. In addition to training sales professionals in workshops, online courses, keynote presentations, and students as an adjunct professor at Brigham Young University-Idaho, Donald is the host of a popular sales podcast called “The Sales Evangelist”. With listeners in over 155 countries and over 3.5 million all-time downloads. The podcast has received recognition from publications such as Entrepreneur Magazine, Inc Magazine, Forbes, HubSpot, The Huffington Post, and the South Florida Business Journal.
About the Author
Michelle Charello
Michelle Charello, author of "Essentials of Social Media Marketing," currently serves as Vice President of Marketing at an innovative Energy as a Service organization. In this capacity, Michelle is responsible for leading the marketing strategies to help energy-intensive private- and public-sector organizations unlock ambitious energy transformations. Prior to this role, Michelle spent over a decade in various global and North America marketing and communication roles for a Fortune 500 company — where she was known as a marketing expert, strategic thinker, and self-starter. Her professional highlights include holding a leadership role in an integrated marketing transformation, growing a global top 60 CEO’s social media followers by 260,000+, and managing an international online education program with 800,000 users. Michelle taught digital marketing at Bryant University as an adjunct faculty member, holds an MBA from Texas A&M University and a B.S. from Bryant University.