Finally, an internet marketing textbook that can keep up.
Internet Marketing Essentials
Table of Contents
Meet the Authors
Jeff Larson, Ph.D. Wharton School of Business
Stuart Draper, Founder Get Found First & Stukent, Inc.
Stuart Draper graduated with a Bachelor of Science degree in Marketing from Brigham Young University – Idaho, where he was awarded the title of Newel K. Whitney Scholar. Years after graduating, he was asked by the university to teach web business as an adjunct faculty member. He has taught and mentored hundreds of college students on the subject of internet marketing. He has also hired and trained dozens of college students as online marketing interns and employees. He has been published on Search Engine Journal and his blogs have been featured on Search Engine Land, Search Engine Watch, and Search Engine Roundtable. He is the founder of Stukent, Inc. and a variety of other web properties. In 2008 he founded Get Found First, a Google Adwords Partner company that has helped hundreds of websites, from mom-and-pop shops to Fortune 100 companies with their online marketing. Since its inception, his company has managed millions of dollars in online advertising budgets. In 2012, Get Found First acquired QualityScores.com. If he isn’t in front of a computer, you are likely to find Stuart playing with his family or in the mountains somewhere. He is also fluent in Spanish and loves to travel to Mexico and Argentina.
Spanish Co-author and Translator
Carlos Valdez, Ph.D. EGADE School of Business
Carlos Valdez graduated from ITESM in 1992 with a major in Communications. He received a Master’s Degree in Business Administration in 1996, in Marketing in 1999 and a PhD in Business Administration with concentration in Marketing in 2005, all from ITESM (EGADE School of Business). For his Doctoral degree he earned 24 graduate credits at University of Florida and he received the 2005 Doctoral Dissertation Award from the American Academy of Advertising (AAA). He has been a Visiting Professor at Florida State University in the Center for Hispanic Marketing and Chair of the Business Department at Keiser University. His international experience includes teaching face-to-face marketing courses and seminars in Mexico, Nicaragua and Peru. He is a Lecturer Professor of Marketing at University of Central Florida, where he has taught courses in Digital Marketing, Integrated Marketing Communications, Principles of Marketing and Marketing Strategy since 2010. Through his classes and with his students they have served more than 80 small businesses in Central Florida, and counting, with marketing projects. In his spare time, Carlos enjoys having fun with his family in recreational activities trough Florida, especially at the beach.
Why Was Internet Marketing Essentials Created?
Co-authors Jeff Larson and Stuart Draper share their visions and motivations behind publishing Internet Marketing Essentials, and why they created a proprietary digital platform to host the contents of the textbook.
Dear Professor, We Wrote a Song for You
Our very own VP of Sales Mark Kruckenberg recorded this fun jingle to announce Internet Marketing Essentials! We hope you enjoy it!