Get experience writing ad copy to increase engagement and drive conversions. You’ll also test different promotional strategies to create compelling ads for various social media platforms.
Practice targeting various demographics through social media content creation and promotion.
Learn and use different strategies for earned, owned, and paid social media marketing. You’ll analyze various forms of media and direct promotional strategies to maximize reach.
Experience measuring KPIs and tracking social media marketing success. You will make data-driven decisions to continually improve efforts.
Learn how to manage thousands of simulated ad dollars, plus adjust spending to drive engagement and conversions on multiple social media platforms.
Practice scheduling social media content. You’ll determine the most effective times to share content in order to maximize engagement and performance.
Joseph Ovard is an adjunct Instructor at Brigham Young University – Idaho, where he teaches social media marketing. Joseph is currently the product trainer at Stukent, and has built professional development courses utilized by Fortune 500 companies, who participated in 5 of his courses earlier this year. He has also organized and held over 12 professional development workshops for local teachers throughout Idaho and Eastern Washington, which was certified as an accredited professional development course at both Idaho State University, and the University of Idaho.