Mobile Marketing Essentials Textbook Updates

Welcome to the Mobile Marketing Essentials textbook updates page. We want to make it easy for you as an instructor to be aware of the updates made to this textbook. As you know, mobile marketing strategies change fast.We update the material every year to ensure you’re teaching with the most up-to-date, relevant textbook available.

Below you’ll find a master list of changes that have been made to the textbook. The list is sortable and searchable, which makes browsing it extremely convenient.