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Bridging the Gap Between Marketing and Entrepreneurship: The Emerging Prevalence of Entrepreneurial Marketing
Dr. Jen Riley
About this webinar
Personal branding, the gig economy, and maintaining multiple streams of income have evolved tremendously within the last decade. While students need to learn actionable skills for corporate America, it's also vital to equip them with the knowledge they need to start and grow their own businesses. This session will speak to the importance of teaching entrepreneurship within marketing curricula and introduce the upcoming Stukent “Entrepreneurship” courseware, which is coming this fall!
Meet your presenter
Dr. Jen Riley is a Marketing Professor at Vanderbilt University, specializing in Marketing, Sales, and Entrepreneurship. Her research focuses on marketing technology, Professional Sales, and Marketing education practices. An award-winning entrepreneur and consultant, she guides students, supports clients, and seeks innovative ways to engage audiences and nurture student passions.
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