How to Utilize a Simulation in Your Course

Bret Skousen, Rebecca Cooney, Tammy Katuin, Traci Bitler


Bret's 30+ years of executive leadership at companies like Black & Decker (B&D), Mountain America Credit Union (MACU), and most recently with Utah tech companies, have resulted in a business acumen that is both broad and deep. At tech companies, Bret created and executed corporate OD, Marketing, PR, Business Development strategies, and initiatives which resulted in explosive growth.

Rebecca Cooney is a Les Smith Distinguished Professor of communication at Washington State University. She teaches courses in branding, advertising, and digital marketing, leads undergraduate assessment efforts for Murrow College, and serves as a co-investigator on a grant focused on interactions between natural products and prescription drugs. She is professionally certified in learning experience design and holds a BA and MA in communication.

Tammy Katuin is an Associate Professor in her 6 th year of teaching at Valley City State University in North Dakota, where she coordinates the Marketing Concentration for the Department of Business. Katuin has an MBA from the University of North Dakota, a BA in Business Management from Fresno Pacific University, and a Graduate Certificate in Digital Marketing and Innovation from North Dakota State University.

Traci Bitler has been marketing and management courses in Lima, Ohio. She earned a Master’s Degree in Business Administration from the University of Northwestern Ohio and brings over 30 years of industry experience to the classroom, along with six years of classroom experience. Bitler is a dedicated teacher.


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Bret Skousen

Rebecca Cooney

Tammy Katuin

Traci Bitler