Jerry Rackley is an executive-in-residence in the marketing and international business department at the Spears School of Business, Oklahoma State University. He recently earned his MBA in marketing with honors from Southeastern Oklahoma State University. His diverse marketing background includes 35 years of experience at some of the world’s largest companies, start-up organizations, and more. He continues to serve as a marketing consultant, which enables him to bring a rich, current, and practical marketing perspective into the classroom. Rackley is the coauthor of Stukent’s “Modern Marketing Principles” and “Services & Experience Marketing” courseware.