Turnkey Marketing Courseware Syllabus Download

Train the next generation of industry professionals,
thought leaders, and innovators with Stukent's courseware.

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FEATURED RESOURCES

  • 16 chapters
  • 16 assignments
  • 16 auto-graded quizzes
  • 32 lecture slide sets
  • 7 Expert Sessions
  • Plus, over 100 additional resources
  • Bundles with “Modern Marketing Principles & Video Case Studies”
  • Accompanying simulation

STUDENT LEARNING OBJECTIVES

  • Describe the marketing mix
  • Explain consumer and buyer behavior
  • Detail the critical elements of marketing research
  • Illustrate different strategies for branding
  • Explain the key issues of the promotional mix
  • Describe the design of channel distribution
  • Demonstrate the pricing of goods and services
  • Create a strategic marketing plan

Download your FREE syllabus with the button below.

FEATURED RESOURCES

  • 15 chapters
  • 15 assignments
  • 4 projects
  • 15 auto-graded quizzes
  • 43 video resources
  • 4 Video Case Studies
  • 2 Expert Sessions
  • Customizable syllabus
  • Accompanying simulation

STUDENT LEARNING OBJECTIVES

  • Utilize psychology to develop marketing strategies
  • Explore the stages of the decision-making model
  • Influence consumer purchasing decisions
  • Conduct focus groups
  • Retool the marketing of an existing product
  • Develop a personality-trait quiz
  • Identify market segments
  • Build buyer personas
  • Learn relevant psychological and sociological theories
  • Identify how psychology impacts marketing strategies

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2018~2021

Train the next generation of industry professionals, thought leaders, and innovators with Stukent’s courseware.

Our courseware bridges the gap between dynamic, fast-moving industries and academia. Since 2013, we’ve helped thousands of educators prepare their students for today’s competitive job market. We’ve revolutionized how educational materials are created, integrating robust courseware with compelling, first-in-the-world simulations.

Stukent’s courseware benefits both teachers and students by:

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  • Giving students resume-worthy experiences. To compete in the job market and be ready for their first job, students need the ability to apply what they learn in the classroom to real-life situations.
  • Mimicking real-world workspaces. Our hands-on simulations and activities help students practice their critical thinking skills, utilize newfound knowledge, and gain industry perspectives.
  • Providing content made by educators for educators. Cutting-edge industry insights are supplemented with modern pedagogical practices.
  • Saving educators hours of preparation time. Our courseware comes with resources such as lesson plans, engaging assignments, lecture slide decks, and more, so educators can spend more time on what matters most — their students.
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