Testimonials

Its an awesome experience. I really appreciate the idea of task allocation and practical way of representing strategies.Hats off to you all.Very helpful,instant revert with supportive nature. Thank you so much for this wonderful platform.

I found this book to provide a solid foundation for a beginner interested in studying Marketing Analytics. Marketing Analytics covered a wide range of topics but also avoided getting bogged down by wordy prose and large page counts, which made it much more easy to learn from. The book itself was a fairly straightforward read, and offered relevant examples and exercises for a student to use to learn the material. I would recommend this book for someone interested in learning about Marketing Analytics!

This text was super easy to understand and was a great supplement to what we were learning in class this quarter! Professor Davis made the subject of "marketing analytics" very interesting and this text really dives deep into the topic! I left this course with a much better understanding of what marketing analytics is all about. I know what I learned in this textbook will be useful in my future career.

I thought this textbook was very easy to follow and was straight to the point, making it a great foundation point for learning marketing analytics marketing analytics. The only ting that would make it better would be to review the chapter quizzes to help study for the quiz, or maybe open up practice quizzes.

This book is a very useful study tool. It is really well organized, which makes it easy to find information you are looking for when reviewing the material for a second or third time. There are a few small grammatical errors and times when quizzes don't align with the textbook materials, like when learning about SQL commands, but besides those, the content and organization is great!

Overall, I really liked this book! It was easy to read, gave in-depth descriptions and provided great examples. The way the book was broken up was very organized and easy to follow along. It did a great job at making complicated topics easy to understand. The examples and graphics provided further explanations that reinforced what was being said.

The information is presented in a clear and concise manner. It emphasizes what's important and provides great examples throughout each chapter to better explain the various topics. The book is also organized in a way that is effective and that helps the student retain new topics, such as with the online quizzes. Overall, the book was effective in presenting the course information.

Overall, this textbook was an amazing resource for marketing analytics. The book was clear and concise and was easy to follow and understand. Would definitely recommend to all marketing students.

Mimic Social Simulation gives those just entering the digital marketing field real-world experience and enhances the skills of persons already working in the field. The simulation comes to you with a ‚ a boss who is eager to see results from YOUR marketing campaigns. Yes, yours because you are the company‚Äôs social media marketer! You‚have got your work cut out for you, complete with weekly memos and tight deadlines! Prepare your content and post it on the relevant platforms. All along you are provided with instructions, explanations and a help button (with answers to FAQs and live help during business hours). Amazing! And then with a click of a button your work with be analyzed and you‚ all be able to get feedback on how to improve. Mimic Social shows you how you did on revenue, brand awareness and customer engagement. There isnt anything closer to an actual work assignment than the Mimic Social simulation. I know because I did it! A hugely insightful tool, helps you apply your learnings, helps build confidence, makes you a better social media marketer and prepares students for real-world marketing challenges and sets them apart. It is a one-of-a kind educational tool created by a stellar team at STUKENT!

Mimic Pro Simulation is a ‚must tool for those starting out in the digital marketing field and an essential tool for those businesses searching for what it takes to take their marketing efforts to the next level. Learning combined with real life application, Mimic Pro is a win-win all around. Mimic Pro shows you how to make every word count to get the results you‚are after.

This is the best Digital Marketing simulation, which replicates the real-word. Our students had great time and grasped campaign management clearly, they were able to successfully replicate in their work place.

My title says it all. It's a challenging start to the sim for many students, but they all love it by the end and totally see the value in it. Great support team at Stukent too!

Honestly, this is the only digital marketing textbook that I have seen that actually keeps up with the pace of change in the industry. Very readable - even for ESL.

awesome tool for teaching students about social media marketing can't wait to start using it in the classroom

I loved this book. It broke down material very well and made it easy for a first timer like me to follow along. The only thing I would improve would be the quizzes. Make them re-viewable once they are all submitted so studying for the midterm and final can be based off of those.

This book was well written and informative, allowing to learn the subject with ease. Aside from a few spelling and grammar errors, the only thing I would change is to allow students to see their quiz answers after they complete them. It would be helpful to be able to go back and study the questions later on. I would highly suggest using this textbook.

I found this textbook super insightful and helpful while learning about Marketing Analytics. It helps break down hard concepts and provides lots of examples to help guide you. Personally, I would like to see more visuals to help explain certain concepts, but overall it was very easy to navigate.

I found the content in these chapters to be helpful for beginners and those seeking to further understand the various ways marketing analytics can be implemented into the real business world. If students were to be able to go back and review their quizzes/scores, that would be incredibly helpful. The case studies in each chapter were helpful in visualizing how these tools could be used in actual business scenarios.

Overall I thoroughly enjoyed this textbook as it was very well written and easy to follow. I really enjoyed the examples given as they helped me visualize the concepts better and recommend adding more if available. The only thing I recommend further is allowing the quizzes to be reviewable as they were very helpful and being able to review them would be beneficial to the students.

Very good experience using this textbook for class. It was easy to read, had great examples and great visuals. The quizzes were hard at times but never too bad. Textbook was clear and straight to the point!