Testimonials

The book gives a very good guide to the best practices for social media marketing. It is easy to read through and the tests at the end of each chapter highlight the most relevant material. It is easy for the instructor to assign and measure the work of the students. The information is supportive of and expanded on the existing class material. I highly recommend the text on this subject.

The Social Media Marketing textbook is the right mix of need-to-know fundamentals and on the cusp trends. No longer are my students reading a textbook that utilizes key data that is 3-6 years old, in an industry that changes on a daily basis. A quick read that has the right tools, from quizzes to expert video lessons to recent case studies. With Stukent support there to help when it is needed, we just couldn't go wrong with this textbook.

Students loved it!

I loved this textbook and the students loved the textbook. I will seek to use other Stukent books in the future.

Nearly finished with my first semester teaching Digital Marketing Technology and Analytics, and I have to say the Digital Marketing Essentials text and the Mimic Pro simulation were both home runs. Both made it far easier for me to focus on bringing experiential learning to the classroom, and my students are far more marketable now than they were just two months ago.

The textbook was well written and very complete regarding mobile marketing essentials. The rapid use of mobile technology has opened many new opportunities for companies to connect with their customers and other stakeholders. The book does an excellent job of surveying the current landscape of the mobile world and provides the students with great examples, case studies, and definitions of key topics. The industry is rapidly changing and the authors have successfully incorporated many new concepts and tools for the marketing executive and students. From an instructor point of view the layout and format makes it easy to teach these concepts and provides lots of opportunities for discussions and projects related to the course materials. The authors did a great job and demonstrated their unique capabilities and knowledge of the subject matter.

This is a straightforward, easy to understand and easy to use program. The chapters are full of updated information laid out in a way that is easy to consume. Expert videos enhance the content and provide contemporary topics for discussion. The simulation offers real-world experience without taxing personal social media accounts. This is the best text and simulation experience I've used in my social media class. I would highly recommend this program!

Since the first time I taught digital marketing for business students four years ago, I adopted the textbook with Mimic Pro Simulation from Stukent. These are great bundles with up-to-date materials and cases, which have equipped my students with strong and solid skills in digital marketing planning, website design, search engine marketing (both SEO and PPC), email marketing, new media design, and related web analytics. Dr. Liu, Otterbein University

I found this book to provide a solid foundation for a beginner interested in studying Marketing Analytics. Marketing Analytics covered a wide range of topics but also avoided getting bogged down by wordy prose and large page counts, which made it much more easy to learn from. The book itself was a fairly straightforward read, and offered relevant examples and exercises for a student to use to learn the material. I would recommend this book for someone interested in learning about Marketing Analytics!

This text was super easy to understand and was a great supplement to what we were learning in class this quarter! Professor Davis made the subject of "marketing analytics" very interesting and this text really dives deep into the topic! I left this course with a much better understanding of what marketing analytics is all about. I know what I learned in this textbook will be useful in my future career.

I thought this textbook was very easy to follow and was straight to the point, making it a great foundation point for learning marketing analytics marketing analytics. The only ting that would make it better would be to review the chapter quizzes to help study for the quiz, or maybe open up practice quizzes.

This book is a very useful study tool. It is really well organized, which makes it easy to find information you are looking for when reviewing the material for a second or third time. There are a few small grammatical errors and times when quizzes don't align with the textbook materials, like when learning about SQL commands, but besides those, the content and organization is great!

Overall, I really liked this book! It was easy to read, gave in-depth descriptions and provided great examples. The way the book was broken up was very organized and easy to follow along. It did a great job at making complicated topics easy to understand. The examples and graphics provided further explanations that reinforced what was being said.

The information is presented in a clear and concise manner. It emphasizes what's important and provides great examples throughout each chapter to better explain the various topics. The book is also organized in a way that is effective and that helps the student retain new topics, such as with the online quizzes. Overall, the book was effective in presenting the course information.

Overall, this textbook was an amazing resource for marketing analytics. The book was clear and concise and was easy to follow and understand. Would definitely recommend to all marketing students.

Mimic Social Simulation gives those just entering the digital marketing field real-world experience and enhances the skills of persons already working in the field. The simulation comes to you with a ‚ a boss who is eager to see results from YOUR marketing campaigns. Yes, yours because you are the company‚Äôs social media marketer! You‚have got your work cut out for you, complete with weekly memos and tight deadlines! Prepare your content and post it on the relevant platforms. All along you are provided with instructions, explanations and a help button (with answers to FAQs and live help during business hours). Amazing! And then with a click of a button your work with be analyzed and you‚ all be able to get feedback on how to improve. Mimic Social shows you how you did on revenue, brand awareness and customer engagement. There isnt anything closer to an actual work assignment than the Mimic Social simulation. I know because I did it! A hugely insightful tool, helps you apply your learnings, helps build confidence, makes you a better social media marketer and prepares students for real-world marketing challenges and sets them apart. It is a one-of-a kind educational tool created by a stellar team at STUKENT!

Mimic Pro Simulation is a ‚must tool for those starting out in the digital marketing field and an essential tool for those businesses searching for what it takes to take their marketing efforts to the next level. Learning combined with real life application, Mimic Pro is a win-win all around. Mimic Pro shows you how to make every word count to get the results you‚are after.

This is the best Digital Marketing simulation, which replicates the real-word. Our students had great time and grasped campaign management clearly, they were able to successfully replicate in their work place.

My title says it all. It's a challenging start to the sim for many students, but they all love it by the end and totally see the value in it. Great support team at Stukent too!

Honestly, this is the only digital marketing textbook that I have seen that actually keeps up with the pace of change in the industry. Very readable - even for ESL.