Testimonials

I used the Stukent Social Media Simulation for my undergraduate, senior Social Media Marketing class as part of their senior marketing concentration. I teach it as a project based course. The simulation was one of the projects. We did 12 rounds. The students found themselves facing the same decisions that they would face in the real world in terms of channel selection, persona targeting, budget constraints, timing and product targeting. Student comments were all positive. I also required that the students obtain the HootSuite.com certificate and the simulation gave them confidence in approaching this commercial tool.

We at RVS IMSR, offer Digital Marketing as an MBA Specialization in our 2 year program. As part of Search Engine Marketing, we offer Mimic Pro Simulation and Social Media Marketing, we offer Mimic Social Simulation. Our students just love it, for they are able to practically apply whatever they learn through lecture and by creating websites, ads and social profiles. This simulated environment gives them an awesome platform to practice what they learn. This also helps in quick learning, sharp understanding and enables them to become a competent digital marketer, Thank you Stukent, we will use the simulation in our future batches for sure.

In the academic space, finding a practical and readable text is difficult. This book breaks down the process of social media marketing down into a really accessible manner. There isn't a lot of fluff and a person with limited knowledge should get the basic of what they need to know.

As a Digital Marketing instructor at a secondary institution, I struggled to find relevant, cost-effective materials for my students. Digital Marketing changes every day! I was thrilled to find Stukent. The content is relevant, challenging and is comprehensive. It makes my life as an instructor easier. This year we had a 90% passage rate on state exams. I know Stukent helped us achieve this goal. The team is very professional and helpful. It's a must in the classroom!

I've very much enjoyed my experience with StuKent's Social Mimic. As a reluctant instructor (teaching SM because our students need it, not because I enjoy SM) I've been encouraged that I don't have to know a ton and that the resources give plenty of ability to make it an engaging experience. My students really enjoy this class and learn a ton!

I found Stukent last year in my textbook search, and I am so happy I did! My excitement and motivation to make a new social media class only increased after attending ProfCon in West Yellowstone. The team at Stukent answers every question (I've had many!) I send their way with patience and understanding. Thank you, Stukent!

The social media marketing text was well set up, and I really liked how the tests were set up at the end of the unit. It was a great way for me to see if my students actually read the material, and it was super easy to assign and grade. The information in the chapters is well written and interesting. My students really liked competing in the simulation. It became a really fun, competitive thing in my class. Arguing over who was better at marketing, was a wonderful thing :)

The Mobile Marketing Essentials textbook is an excellent resource for students to learn the basics of mobile marketing and understand this fast changing and growing field. It combines updated relevant digital marketing tools and knowledge with real life examples and strategies of marketers through case studies. The structure of the book is easy to read and is well organized and is written by expert educators in the field. I have been in this industry for over 30 years and an educator and highly recommend the book to anyone wanting to understand this exciting field which has become an important part of our everyday lives. Steven Schaefer, MBA certified core adjunct professor College of Professional Studies Sanford National University

I have used Digital Marketing Essentials since I began teaching digital marketing in 2015, and my undergraduate and MBA students have learned a tremendous amount from this extremely well-written and organized book. Moreover, the instructor lesson plans have provided valuable input for me to create discussions, exercises, and case studies. I will continue to use this textbook as I teach digital marketing for the indefinite future, as the book makes semesterly updates and frequently provides new and valuable instructor resources. I could not recommend this book more highly!

By far the best textbook I have used for my social media marketing classes! I love how all the information is up to date and makes the students more engaged. Looking forward to using it again next semester!

The book Marketing Strategies has been such a great tool in my classroom. The book covers all Social Media Marketing platforms, has integrated quizzes on chapters, student activities, and videos. My students have learned and benefited so much from this book. Mimic Social has also been great, my students have made it into a competition to beat each other each round. It truly is a great simulation and students discover that certain posts, social media platforms, etc work and do not work. If you are not using Stukent in your classroom you are missing out!

I was pleased overall with Mimic Pro Simulation. Students enjoyed the simulation and got involved in a bit of friendly rivalry. Often, prior to class, I overheard students sharing ideas on how to increase revenue with the application. A great learning tool difficult to match.

This was my very first time implementing Stukent materials... I incorporated the Mimic Social simulation as one of two options for a Choice Assignment in my Social Media Marketing class. The alternative choice was free of charge; therefore, only 14 of 65 students opted to pay to complete the simulation for this assignment. ALL of those 14 students provided especially positive feedback that has resulted in permanent/required implementation in my future course offerings. Thank you Stukent!!!

This was not only a fun way to teach digital marketing, but really helped my students understand analytics and the importance of timing, content and approaching posts with the client in mind.

The book covers everything I was teaching prior to using it and some. Added the Mimic Pro and my students continually tell me how useful the course was in finding jobs/internships in digital marketing and advertising.

The book gives a very good guide to the best practices for social media marketing. It is easy to read through and the tests at the end of each chapter highlight the most relevant material. It is easy for the instructor to assign and measure the work of the students. The information is supportive of and expanded on the existing class material. I highly recommend the text on this subject.

Stukent has provided great resources for teaching Social Media Marketing. As a new teacher, their simulation, knowledge and online books/case studies have helped make the class a smooth transition. Excited to get started for round 2 this year!

The textbook has new concepts and applications geared toward a successful entry-level digital marketing career.

I really like the Mimic Pro simulation because it gives students actual hands on experience in digital marketing

The Social Media Marketing textbook is the right mix of need-to-know fundamentals and on the cusp trends. No longer are my students reading a textbook that utilizes key data that is 3-6 years old, in an industry that changes on a daily basis. A quick read that has the right tools, from quizzes to expert video lessons to recent case studies. With Stukent support there to help when it is needed, we just couldn't go wrong with this textbook.