Testimonials

I have used Digital Marketing Essentials since I began teaching digital marketing in 2015, and my undergraduate and MBA students have learned a tremendous amount from this extremely well-written and organized book. Moreover, the instructor lesson plans have provided valuable input for me to create discussions, exercises, and case studies. I will continue to use this textbook as I teach digital marketing for the indefinite future, as the book makes semesterly updates and frequently provides new and valuable instructor resources. I could not recommend this book more highly!

I found Stukent last year in my textbook search, and I am so happy I did! My excitement and motivation to make a new social media class only increased after attending ProfCon in West Yellowstone. The team at Stukent answers every question (I've had many!) I send their way with patience and understanding. Thank you, Stukent!

The Mobile Marketing Essentials textbook is an excellent resource for students to learn the basics of mobile marketing and understand this fast changing and growing field. It combines updated relevant digital marketing tools and knowledge with real life examples and strategies of marketers through case studies. The structure of the book is easy to read and is well organized and is written by expert educators in the field. I have been in this industry for over 30 years and an educator and highly recommend the book to anyone wanting to understand this exciting field which has become an important part of our everyday lives. Steven Schaefer, MBA certified core adjunct professor College of Professional Studies Sanford National University

Students loved it!

I loved this textbook and the students loved the textbook. I will seek to use other Stukent books in the future.

Nearly finished with my first semester teaching Digital Marketing Technology and Analytics, and I have to say the Digital Marketing Essentials text and the Mimic Pro simulation were both home runs. Both made it far easier for me to focus on bringing experiential learning to the classroom, and my students are far more marketable now than they were just two months ago.

The textbook was well written and very complete regarding mobile marketing essentials. The rapid use of mobile technology has opened many new opportunities for companies to connect with their customers and other stakeholders. The book does an excellent job of surveying the current landscape of the mobile world and provides the students with great examples, case studies, and definitions of key topics. The industry is rapidly changing and the authors have successfully incorporated many new concepts and tools for the marketing executive and students. From an instructor point of view the layout and format makes it easy to teach these concepts and provides lots of opportunities for discussions and projects related to the course materials. The authors did a great job and demonstrated their unique capabilities and knowledge of the subject matter.

This is a straightforward, easy to understand and easy to use program. The chapters are full of updated information laid out in a way that is easy to consume. Expert videos enhance the content and provide contemporary topics for discussion. The simulation offers real-world experience without taxing personal social media accounts. This is the best text and simulation experience I've used in my social media class. I would highly recommend this program!

Since the first time I taught digital marketing for business students four years ago, I adopted the textbook with Mimic Pro Simulation from Stukent. These are great bundles with up-to-date materials and cases, which have equipped my students with strong and solid skills in digital marketing planning, website design, search engine marketing (both SEO and PPC), email marketing, new media design, and related web analytics. Dr. Liu, Otterbein University

I really like the Mimic Pro simulation because it gives students actual hands on experience in digital marketing

I have completely re-build my internet and digital marketing classes from ground up three times in the last three years. I found the digital marketing bundle to be the best so far since it incorporates a lot of real life digital marketing examples and let students experience the most important elements of digital marketing (in my opinion), which is email marketing, PPC marketing, SEO and optimizing landing page in the form of simulation. I plan to use this bundle for my course in the future and I hope the developers keep updating the materials. Thank you so much!

I have used one Stukent product for an Advertising class so far with great results. As a result, I'll be incorporating two new products for two classes this fall. The staff are extremely helpful to help be understand the platforms before I plunge into it myself. They really know their stuff, and have helped me make modifications so platforms will best suit my courses as well as the needs of my students. I know they are always there to answer my questions, and if they don't know the answer, they find someone who does. The Stukent staff are great to work with and a tremendous resource to ensure my students learn from their products.

The book covers everything I was teaching prior to using it and some. Added the Mimic Pro and my students continually tell me how useful the course was in finding jobs/internships in digital marketing and advertising.

The textbook has new concepts and applications geared toward a successful entry-level digital marketing career.

Stukent has provided great resources for teaching Social Media Marketing. As a new teacher, their simulation, knowledge and online books/case studies have helped make the class a smooth transition. Excited to get started for round 2 this year!

The book gives a very good guide to the best practices for social media marketing. It is easy to read through and the tests at the end of each chapter highlight the most relevant material. It is easy for the instructor to assign and measure the work of the students. The information is supportive of and expanded on the existing class material. I highly recommend the text on this subject.

The Social Media Marketing textbook is the right mix of need-to-know fundamentals and on the cusp trends. No longer are my students reading a textbook that utilizes key data that is 3-6 years old, in an industry that changes on a daily basis. A quick read that has the right tools, from quizzes to expert video lessons to recent case studies. With Stukent support there to help when it is needed, we just couldn't go wrong with this textbook.

I have been using Stukent products for several years. Students love the Mimic Social simulation. Even students who are currently social media marketing managers thought the simulation provided opportunities to try out different strategies and platforms. I cannot say enough about the customer service staff who had bailed me out of several rough situations and the turnaround is amazing. I had one situation where the bookstore had given out wrong code and students were registered to an old course code. The customer service staff moved every single student over to the new course.

I have been using Mimic Pro simulation and the Digital Marketing textbook for last 3 years. My students and I are highly satisfied with both products.

I have been using Mimic Pro for several years now and this really makes the difference between my course and other's courses. Students love to learn by practicing what we review on theory and they feel happy at the end of the semester that they have gained this experience.