Testimonials

Product
Monday, June 10, 2024
I am super thankful to be part of a university that values real-world experience in my career field. I am happy to announce that I ranked within the top 15% of my class for a digital marketing Simulation through Stukent! With this experience, I was able to add and practice valuable marketing skills in the digital space like managing a budget for multiple campaigns, designing and maintaining landing pages with SEO and keyword lists, as well as understanding the simplicity and importance of A/B Testing.

Maddie M.

Student
Digital Marketing
Wednesday, May 29, 2024
The resources are awesome. Anyone teaching digital marketing should be using Stukent!

Melodi G.

ProfessorNew Jersey Institute of Tehnology
Digital Marketing
Wednesday, May 29, 2024
I have used Digital Marketing Essentials since I began teaching digital marketing in 2015, and my undergraduate and MBA students have learned a tremendous amount from this extremely well-written and organized book. Moreover, the instructor lesson plans have provided valuable input for me to create discussions, exercises, and case studies. I will continue to use this textbook as I teach digital marketing for the indefinite future, as the book makes semesterly updates and frequently provides new and valuable instructor resources. I could not recommend this book more highly!

David M.

ProfessorUniversity of Delaware
Digital Marketing
Wednesday, May 29, 2024
Digital marketing can be a bit of a moving target for businesses and even more so for those teaching the topic. The Digital Marketing Essentials book does a great job of addressing the basics of the field to help students understand the different elements of digital marketing, but the Digital Marketing Simternship really brings those elements to life by asking students to apply their new knowledge to a business in need of digital marketing assistance. The simulation offers students a great talking point in job interviews about their digital marketing acumen and how they solve problems.

Nick S.

Assistant Professor of Digital MarketingMidland University
Digital Marketing
Wednesday, May 29, 2024
I am super thankful to be part of a university that values real-world experience in my career field. I am happy to announce that I ranked within the top 15% of my class for a digital marketing Simulation through Stukent! With this experience, I was able to add and practice valuable marketing skills in the digital space like managing a budget for multiple campaigns, designing and maintaining landing pages with SEO and keyword lists, as well as understanding the simplicity and importance of A/B Testing.

Maddie M.

Student
Digital Marketing
Wednesday, May 29, 2024
I have taken the Marketing Principles Simternship, the Mimic Digital Marketing Analytics Simternship, the Social Media Simternship, and the Digital Marketing Certification. I have also used the following courseware: Advertising: Selling in Today’s World, Digital Marketing Analytics: Strategic Decision-Making, Essentials of Social Media Marketing, and Digital Marketing Essentials. Stukent has been at the center of my learning experience in my marketing courses, from the textbooks to the quizzes to the simulations. I really appreciate that all materials are updated to reflect what has been happening in the marketing industry. Stukent has contributed to my understanding of real-world practices by explaining complicated processes in a simplified way. They take what they teach in the book and reinforce it through short assessments. I also like that slides are provided for each chapter so I can go back and review key concepts. Most of all, the Simternships have emulated real-world marketing practices I have implemented in my everyday work. It prepared me for what to expect when I was asked to complete certain marketing tasks at my internship sites.

StudentCanisius University
Digital Marketing
Wednesday, May 29, 2024
Proudly completed the Stukent Crisis Communication "Simternship!" Over the course of this immersive program, I've had the opportunity to sharpen my crisis management, strategic communication, media relations, and social media agility skills. Grateful to the Stukent team for this enriching experience!

Grace L.

Student
Crisis Communication
Wednesday, May 29, 2024
Content marketing principles apply far beyond content creation. Students who use this courseware will be ready for a role in communications, PR, social media, or almost any other digital marketing position.

Nick M.

Author
Content Marketing
Wednesday, May 29, 2024
I’m happy to share that I’ve successfully completed the Consumer Behavior Simternship. During this simulated internship, I was the Brand Manager for a company. I analyzed market research, built a target audience, created messages for the target market, and launched a new marketing campaign. Thanks to Stukent, my confidence grew by utilizing my marketing knowledge in risk-free business simulation. I can proudly say I launched a successful marketing campaign and earned an A in the course.

Student

Student"Virginia Commonwealth University "
Consumer Behavior
Wednesday, May 29, 2024
I used the textbook along with the book titled, Marketing Analytics. Combined, the two books' readings, exercises, and resources provided undergraduate students with an outstanding overview (and detailed look) into target demographics, behavior, and ways to measure engagement and attribution. For the modern marketplace (and rapidly shifting behavior), this approach was highly effective for market-applied learning alongside a course client ... which provided further validation that the books were a worthwhile selection.

Brandon C.

EducatorTexas Christian University
Consumer Behavior
Wednesday, May 29, 2024
What really makes this bundle different is that we speak about consumer behavior in the text, but it is always supplemented by how marketers and agency professionals use the information in their day jobs. You will see that peppered throughout the courseware.

Radhika D.

AuthorNYU
Consumer Behavior
Wednesday, May 29, 2024
We created the ‘Business Research Essentials’ courseware because we saw a need for a research book that focuses on leadership and the research tools students need to succeed.

Steven S.

Author
Business Research
Wednesday, May 29, 2024
I thought the simulation was a fantastic way to learn the material and bring it to life. Particularly, I really liked creating Taylor’s resume and going through her inbox, which would prompt us to answer her text messages and respond in a respectful and professional manner. I thought exercises like that were extremely useful in terms of setting the tone at her workplace. I also enjoyed following Taylor’s process of getting hired and what to do after that point, as I feel most of the things we learn in college pertain to how to get a job but not how to maintain one.

Student

StudentThe State University of New York
Business Communication
Wednesday, May 29, 2024
I really enjoyed the Business Communication Simternship, which came as a surprise to me. I’m not the best when it comes to technology, but I thought the simulation was super easy to use. It was also very effective, and I enjoyed that I was able to learn through someone else but also have an impact on the situation.

Student

StudentThe State University of New York
Business Communication
Wednesday, May 29, 2024
I used the ‘Business Communication: Through College & Career’ courseware during my college semester and I had a great experience with it! I learned a lot while reading the courseware. My professor used the courseware and the activities that correlate together. This book has prepared me for the real world, and I can’t wait to use what I learned in the future.

Eileen P.

StudentSt. Thomas Aquinas College
Business Communication
Wednesday, May 29, 2024
With Professor Winship’s ‘Business Communication: Through College & Career’ book, the simulation, and the in-class instruction, I have gained the confidence I need for interviews and presentations. As someone who dreads public speaking, this course was truly a worthwhile experience for me. I truly feel confident and ready to enter the business world!

T Possell

StudentSt. Thomas Aquinas College
Business Communication
Wednesday, May 29, 2024
The Business Analytics Simternship has proven to be a transformative tool, providing hands-on experience in various essential tasks. Though we covered many tasks which can be seen in a wide variety of jobs, I find myself now communicating more effectively, building cleaner and more digestible reports, and understanding the fundamentals of SQL and report building thanks to the Simternship.

StudentUniversity of La Verne
Business Analytics
Wednesday, May 29, 2024
I'm happy to share that l've obtained a new certification: Business Analytics Simulated Internship from Stukent! It was a challenging experience and very engaging! I gained valuable experience learning how to produce Quarterly Business Reports, practicing creating reports in SQL, conducting A/B Marketing and Testing Strategies, developing intuitive graphics, and further honing my PivotTable skills! I'm already finding myself applying these skills in my job to tell a clear and concise story using data and spreadsheets through clear graphical representation. Lead with Data-Driven Decision-making!

Student

Student
Business Analytics
Wednesday, May 29, 2024
This book is written in a fairly easy to read format. It mentions brands and campaigns students are likely to be familiar with.

Laura Z.

EducatorUniversity of Missouri - St. Louis
Advertising
Wednesday, May 29, 2024
I have taught Advanced Selling for about ten years and had never been able to find a textbook for the discipline. I have always used industry books. The books are great but don't include instructor resources and can be cumbersome to teach with. I was excited to find an advanced book that included topics that differed from our introductory-level courses.

Educator at MSU Denver

Advanced Selling and Sales Management