Testimonials

Best digital marketing textbook that I have found in 15 yrs for my students to use to learn easily all about practical business-focused digital marketing best practice. The only area it is missing is Chinese app - WeChat. Put an entire chapter on WeChat and this book gets 5 stars.

I have had multiple students contact me post-graduation to tell me that the Mimic Simulation was a key factor in them getting a job. It gave them a conversation that few other students could have.

We use the Mimic Social Simulation in our Social media Strategies class with great success. The students get so much out of it and have claimed it is the most useful simulation they have used (we use 4 simulations throughout our Program). I highly recommend it.

Solid and updated material. Not stuck in the past, but allows preparing students for the future in media marketing.

Great content; strong and relevant examples bring brand and platform strategies to life, interesting assignments and more. I use this with the Social Media Simulation, and still have opportunities to add my own content!.

Students were very excited to finally have hands on application in digital marketing and the mimic pro simulation. On the final exam, I had several students mention this was the most useful and applicable course they have taken in college. I also have several students receive part time employment helping businesses develop and upgrade their digital marketing platforms.

I have used Digital Marketing Essentials since I began teaching digital marketing in 2015, and my undergraduate and MBA students have learned a tremendous amount from this extremely well-written and organized book. Moreover, the instructor lesson plans have provided valuable input for me to create discussions, exercises, and case studies. I will continue to use this textbook as I teach digital marketing for the indefinite future, as the book makes semesterly updates and frequently provides new and valuable instructor resources. I could not recommend this book more highly!

As a Digital Marketing instructor at a secondary institution, I struggled to find relevant, cost-effective materials for my students. Digital Marketing changes every day! I was thrilled to find Stukent. The content is relevant, challenging and is comprehensive. It makes my life as an instructor easier. This year we had a 90% passage rate on state exams. I know Stukent helped us achieve this goal. The team is very professional and helpful. It's a must in the classroom!

In the academic space, finding a practical and readable text is difficult. This book breaks down the process of social media marketing down into a really accessible manner. There isn't a lot of fluff and a person with limited knowledge should get the basic of what they need to know.

I used the Stukent Social Media Simulation for my undergraduate, senior Social Media Marketing class as part of their senior marketing concentration. I teach it as a project based course. The simulation was one of the projects. We did 12 rounds. The students found themselves facing the same decisions that they would face in the real world in terms of channel selection, persona targeting, budget constraints, timing and product targeting. Student comments were all positive. I also required that the students obtain the HootSuite.com certificate and the simulation gave them confidence in approaching this commercial tool.

Mimic Social has put my course on track and up to date with current trends in social media. My students truly enjoy the simulator and are provided with real world results and feedback on how their posts performed.

The resources are awesome. Anyone teaching digital marketing should be using Stukent!

Outstanding! This product, the DME book and the customer support are just wonderful and make everything about teaching Ecommerce Marketing interesting and so much easier that the traditional textbook. Thank you Stukent!

The Mobile Marketing Essentials textbook is an excellent resource for students to learn the basics of mobile marketing and understand this fast changing and growing field. It combines updated relevant digital marketing tools and knowledge with real life examples and strategies of marketers through case studies. The structure of the book is easy to read and is well organized and is written by expert educators in the field. I have been in this industry for over 30 years and an educator and highly recommend the book to anyone wanting to understand this exciting field which has become an important part of our everyday lives. Steven Schaefer, MBA certified core adjunct professor College of Professional Studies Sanford National University

I found Stukent last year in my textbook search, and I am so happy I did! My excitement and motivation to make a new social media class only increased after attending ProfCon in West Yellowstone. The team at Stukent answers every question (I've had many!) I send their way with patience and understanding. Thank you, Stukent!

This was my very first time implementing Stukent materials... I incorporated the Mimic Social simulation as one of two options for a Choice Assignment in my Social Media Marketing class. The alternative choice was free of charge; therefore, only 14 of 65 students opted to pay to complete the simulation for this assignment. ALL of those 14 students provided especially positive feedback that has resulted in permanent/required implementation in my future course offerings. Thank you Stukent!!!

The book Marketing Strategies has been such a great tool in my classroom. The book covers all Social Media Marketing platforms, has integrated quizzes on chapters, student activities, and videos. My students have learned and benefited so much from this book. Mimic Social has also been great, my students have made it into a competition to beat each other each round. It truly is a great simulation and students discover that certain posts, social media platforms, etc work and do not work. If you are not using Stukent in your classroom you are missing out!

This was not only a fun way to teach digital marketing, but really helped my students understand analytics and the importance of timing, content and approaching posts with the client in mind.

I was pleased overall with Mimic Pro Simulation. Students enjoyed the simulation and got involved in a bit of friendly rivalry. Often, prior to class, I overheard students sharing ideas on how to increase revenue with the application. A great learning tool difficult to match.

The social media marketing text was well set up, and I really liked how the tests were set up at the end of the unit. It was a great way for me to see if my students actually read the material, and it was super easy to assign and grade. The information in the chapters is well written and interesting. My students really liked competing in the simulation. It became a really fun, competitive thing in my class. Arguing over who was better at marketing, was a wonderful thing :)