Testimonials

The Stukent simulation was very easy to use. The Stukent team was very helpful in setting the course since this was our first semester to use the simulation. The students really liked the simulation and were quite successful.

The Simternship has given me exceptional first-hand experience in understanding journal entries through virtual software and tools, which I was already able to leverage at work, improving the quality of reports I send to management.

While the simternship was a great learning experience, there were challenges along the way. Some tasks, like dealing with adjusting journal entries, were tricky. But I learned to tackle them by asking myself questions and seeking help when needed. Looking back, I learned a ton from this experience. It wasn't just about numbers; it taught me the importance of communication, problem-solving, and continuous learning. Every challenge was an opportunity to grow and improve.

As a student who, unfortunately, is repeating this course I found the simternship to be an invaluable part of the learning experience. As my learning style is very hands-on, this gave me a mock scenario, with guidance and I appreciate that method as it allows me to stumble, fall, reach for help, then succeed.

One challenge I encountered repeatedly was with journal entries. However, referencing past entries proved to be a helpful resource in overcoming this difficulty. As I progressed through the simulation and completed the initial start-up tasks, I noticed patterns in the business entries, making it easier to recognize and organize them. This simulation has also had practical applications in my current job. When management was unavailable, I was able to step in and identify and approve simple transactions, assigning them to the appropriate accounts. This improved my communication with the business controller and upper management, emphasizing the value of accounting knowledge in a business setting.

One of the biggest challenges during the simternship was to analyze and review all the information and understand how to include all the information in the journal entries, but I think that with practice I was getting better at including additional information to the entries.

Although my understanding of the accounting cycle grew during this project, I think the most important takeaway for me was how much I enjoy accounting. I found myself so addicted to this project that I fell behind in all other aspects of my life. This made me come to the realization that I have, in fact, chosen the correct career path and I am so looking forward to being able to start working.

I have just completed a 4-week online Simternship, an intensive look into the accounting cycle and what it means to run a company from the ground up. I had a very fun experience with this simulation and it helped me gain a better understanding of accounting from an internal perspective. Thank you to Stukent and Stukent Innovation Partners for helping students with the practical application of accountancy!

During the Stukent Financial Accounting Simulation, the story element was very beneficial in providing me with a deeper understanding of how transactions and business decisions become journal entries.

This experience made me reaffirm that hands-on learning is effective. I strongly advocate for more academic institutions to integrate such dynamic learning models into their curricula!

The Entrepreneurship courseware trains students to think as employers and not just employees — it helps them see how specific tasks fit into the larger picture of supporting a business as a whole.

Often, email marketing is seen as antiquated compared to other digital marketing options. Today, we are seeing a resurgence of email marketing in digital marketing programs, and that is why I am excited about our new courseware, ‘Email Marketing: Simplified Strategies.

I have been struggling for some time looking for eCommerce content for my course without reinventing the wheel. All the books I found were so outdated. When a colleague of mine who uses Stukent for our Social Media Management course said she saw eCommerce, I was so excited and emailed our Stukent rep right away. I really like the content of [the] text and the assignments are fun and relevant – exactly what I have been looking for!

I'm thankful for Stukent's resources in my Introduction to Marketing and Digital Media Analytics courses. I use both the digital courseware and the Simternships and my students have given such positive feedback on both. They appreciate that chapter sections are short and to the point, and that Simternship rounds feel fun and very applicable. I supplement Stukent's content with other certifications and resources I build, but this courseware is a great jumping off point as I build curriculum for new courses. Thanks, Stukent!

I am happy to complete Stukent's Digital Marketing Analytics Simternship for my Digital Analytics class. This is a game-changing simulation that allowed me to practice A/B testing, make critical digital marketing analytics decisions that include campaign prioritization, optimization, measuring metrics, and allocate budget to maximize profits. I honestly feel I could have done better, but it's the learning and insights gained that counts. My relationship with digital analytics is a love/not-so-love one haha. I'm only learning things about this now to this depth. I'm really grateful for the opportunities that Kimberly Jang provides her students-really learning so much. While digital analytics is a daunting topic, you make it less intimidating, more digestible, and super fun. Plus, now I have valuable lessons that I can use both in and out of the classroom yay!

Skills are vital to landing roles, and having relevant experience where one has used those skills makes professionals more appealing to employers. My experience with Stukent simulations and courseware has improved my confidence in my skill set by presenting real-life situations I have encountered in digital marketing, analytics, and social media roles I have held. I felt prepared for those roles because I knew what to expect and how to use certain tools like GA4 based on my experience with and knowledge from Stukent simulations and courseware. It put me a level above other students because Stukent gave me the foundation I needed to succeed.

As a PhD student and instructor in digital marketing, I've incorporated the Stukent Digital Marketing Simternship into our curriculum and have found it to be an invaluable educational tool. The Simternship offers a practical, hands-on experience that immerses students directly in the fundamental concepts of digital marketing. Feedback from my students indicates that this real-world application greatly enhances their understanding of key principles. They particularly value the simulation’s ability to challenge them to think critically and apply classroom knowledge to complex scenarios. From my perspective as an instructor, the Simternship not only aids in grasping theoretical content but also significantly increases student engagement with the material. This deeper involvement is essential for developing the skills necessary to thrive in the competitive field of digital marketing. However, I've noticed that while some students find the simulation straightforward, others struggle with vague instructions. My recommendation is to provide clearer and more detailed instructions for each round of the simulation. Enhancing the guidance could make the learning experience more accessible and beneficial for all students, regardless of their initial familiarity with digital marketing concepts. I strongly recommend the Stukent Digital Marketing Simternship to educators seeking to enrich their digital marketing courses. It is an excellent resource for making complex concepts both accessible and engaging for students.

Stukent's "Essentials of Digital Marketing" textbook is an excellent resource for both instructors and students, particularly due to its seamless integration with Canvas. They greatly ease the class preparation burden by offering ready-made slides, quizzes, and lesson plans, allowing instructors to focus more on student interaction rather than administrative tasks. The textbook thoroughly covers essential digital marketing topics and the addition of bonus lessons ensures the content remains current and provides extra value, addressing emerging trends in the field. This comprehensive setup is ideal for delivering a well-rounded and practical digital marketing education.

Love the Digital marketing program. We go into the community and do "consulting projects" with local small businesses and the business owners have been very impressed with the student's skills. Also, some of our students get internships and/or full-time employment based on the skills they learn in this course!

Computer Simulations are part of my courses as they provide a great opportunity for students to get hands-on application for course teachings. Stukent is the best Simulation by far. The real-world examples are relevant and provide great skill development for students.