Thursday, March 11, 2021
I used the textbook along with book titled, Marketing Analytics. Combined, the two books' readings, exercises, and resources provided undergraduate students an outstanding overview (and detailed look) into target demographics, behavior, and ways to measure engagements and attribution. For the modern marketplace (and rapidly shifting behavior), this approach was highly effective for market-applied learning alongside a course client ... which provided further validation that the books were a worthwhile selection.
Assistant Professor of Professional Practice in MarketingTexas Christian University