Wednesday, June 22, 2022
I just wanted to drop you a note that I love the Stukent product. This is my first semester using it at BYU-Idaho with my Marketing 241 class. This is what education has needed, especially in marketing for some time. It's the closest thing to real-world application of marketing principles. It's been awesome to see students look at those annual reports and try to make assumptions about the pricing of a bag when they go-to-market and completely think they can hang with the big boys with price when they have to really gain an audience first. It's been fun to coach them as they ask for feedback on the "whys" of pricing, positioning and others. Nothing but great things to say about it. I love the play on names too btw - Keep up the great work!

Ryan Bennion

Adjunct Professor of MarketingBrigham Young University - Idaho
Modern Marketing Principlesand Mimic Marketing Principles
Tuesday, February 22, 2022
The Financial Literacy Program at the Idaho State Correctional Institution has been in existence for approximately 7 years encompassing Personal Finance, Fundamentals of Investing and Advanced Investing classes. Curriculum has been developed for all three classes. Recently, I was introduced to the MIMIC Personal Finance Program presented by Stukent and sponsored by the Idaho Central Credit Union. The Mimic Finance Program is so vast in its content that I was easily able to pick out different aspects of the curriculum and dovetail them into my own Curriculum. I found Brian Bean's Financial Videos quite useful and have received very positive feedback from my students!! In addition, I was able to attend an MPF Workshop facilitated by Stukent's Joseph Ovard in Meridian, Idaho. I found the workshop both entertaining and filled with Financial presentation ideas. I very much enjoyed it. Joseph has also been very helpful in answering follow-on questions.

Jack Dujanovic

Financial Literacy InstructorRobert Janss School - Idaho Department of Corrections
Thursday, April 15, 2021
When I started teaching Mobile Marketing courses a few years ago, I had a very difficult time trying to find a textbook for this subject. The mobile industry changes so rapidly, and many of the textbooks I found were outdated and included material that was no longer relevant. I was excited when I discovered Stukent's Mobile Marketing Essentials textbook. Since they release new additions often, the chapters provide the most current information and examples available. I also have been very impressed with their teaching resources. Each chapter includes case studies, activity ideas, and discussion topics, which all give students opportunities to practice and apply what they have learned. These resources have made it easier for me to plan effective course curriculum, and provided tools to assess student learning. My students have also commented that the chapters are well-structured and easy to read. There is a practice quiz at the end of each chapter, and students have remarked that this has helped them prepare for the midterm and final exams. I highly recommend this textbook…it is definitely the best mobile marketing textbook on the market!

Kristen Schiele

Assistant ProfessorCal Poly Pomona
Mobile Marketing Essentials
Thursday, March 11, 2021
I used the textbook along with book titled, Marketing Analytics. Combined, the two books' readings, exercises, and resources provided undergraduate students an outstanding overview (and detailed look) into target demographics, behavior, and ways to measure engagements and attribution. For the modern marketplace (and rapidly shifting behavior), this approach was highly effective for market-applied learning alongside a course client ... which provided further validation that the books were a worthwhile selection.

Brandon Chicotsky

Assistant Professor of Professional Practice in MarketingTexas Christian University
Thursday, March 11, 2021
This book has been a wonderful addition to my Media Planning course. The material is engaging and easy to read so my students don't get bored. The exercises for each chapter really helped them to apply the material they read about helping to reinforce the information.

Erika Goines

ProfessorGulf Coast State College
Monday, February 15, 2021
There is nothing like this on the market. Practitioners are using certifications to build on student knowledge, but the available certifications do not focus on relationship building, PR writing, crisis communication, or AP style. Mimic Public Relations incorporates all of those areas. It is designed to easily integrate into the PR curriculum of most universities.

Jamie Ward

Professor of Public RelationsEastern Michigan University
Mimic Public Relationsand Public Relations Bundle
Monday, February 15, 2021
Finding a way to simulate what real-world PR might look like is tough. Add to that trying to get work out quickly in AP style with little editing needed is a skill that’s hard to teach without doing. Mimic PR is the first of its kind that finally fills the real world exercise gap while supplementing the PR textbook beautifully!

Alisa Agozzino

Professor of Public RelationsOhio Northern University
Mimic Public Relationsand Public Relations Bundle
Wednesday, January 20, 2021
Mimic Marketing Principles had a real-world scenario, the customer service is highly satisfying, and it is designed to help students succeed even if they make mistakes. I chose a bad design for my tote bag and that's why my revenue was below the expected revenue at the product launch. However, it was possible to improve along the way and increase revenue with the right decisions in pricing, promotions, and product distribution. This is a very crucial point, and it helps students to make up for a mistake early on in the simulation. The simulation is highly recommendable!

Markus K.

Mimic Marketing Principlesmimic-marketing-principlesand Marketing Principles Bundle
Wednesday, January 20, 2021
I love that I was given the opportunity to put my knowledge into practice and challenge myself. The more in-depth I go into marketing the more fascinated I am and I feel more confident about my major after using the simulation. It was an awesome experience to be able to analyze a new target market and launch a product.

Dayana C.

Mimic Marketing Principlesmimic-marketing-principlesand Marketing Principles Bundle
Monday, January 11, 2021
I was able to test Mimic Marketing Principles in my class this semester and it is amazing. It breathes new life into your lectures and brings the terms, concepts, and vocabulary to life. Students are no longer memorizing concepts to pass the test but they are using learning the concepts and being forced to make "real-life" scenario-based decisions that they will be using every day in their professional career.

Jack LaBaugh

Professor of MarketingBrigham Young University-Idaho
Mimic Marketing Principlesmimic-marketing-principlesand Marketing Principles Bundle
Thursday, December 17, 2020
It helps my students understand the concepts that I teach. They enjoy knowing that it mimics real life. My classes have gone from two sections to five sections.

Keven Kendall

TeacherLogan High School
High School Mimic Personal Finance
Thursday, December 17, 2020
I love it, this is my second year using it and my students love the program-Life Happens gets everyone involved. Best program out there to teach students about money and their own money habits.

Lisa Couts-Creech

TeacherDiscovery High School
High School Mimic Personal Finance
Thursday, December 17, 2020
I really appreciate this software! It brings financial literacy to life and is a great tool for class discussion and student learning...The software is great! Most times when I call customer service for help, the person answering the phone doesn't know the answer and they have to put me on hold to find out. But they are very friendly! :)

Jennifer Clark

TeacherMorgan High School
High School Mimic Personal Finance
Monday, December 14, 2020
Digital marketing can be a bit of a moving target for businesses and even more so for those teaching the topic. The Digital Marketing Essentials book does a great job of addressing the basics of the field to help students understand the different elements of digital marketing, but Mimic Pro really brings those elements to life by asking students to apply their new knowledge to a business in need of digital marketing assistance. The simulation offers students a great talking point in job interviews about their digital marketing acumen and how they solve problems.

Nick Schreck

Assistant Professor of Digital MarketingMidland University
Mimic ProDigital Marketing Essentialsdigital-marketing-essentials-digital-textbookand Digital Marketing Bundle
Wednesday, December 9, 2020
50 of my undergraduate Marketing Analytics students participated in Mimic Analytics. Their reviews were very positive, although those with sub-par Excel skills found it particularly challenging. The exercise gave them the chance to see how sensitive analytics projects are to ETL and how much success depends on good set up. We experienced some cases where the servers would not accept data from students or show that they had submitted their rounds. We brought this to the attention of the Stukent support team and they responded very quickly and fixed those issues. Overall, it was a very useful simulation which we plan to use in both the undergraduate and MBA programs at Chapman University.

Marshall Toplansky

Clinical Assistant Professor - Management ScienceChapman University
Wednesday, December 9, 2020
We switched over to the Modern Marketing Principles textbook and the video case studies last semester. The appeal for me was the video case studies and how they allowed students to participate in "real-world" marketing experiences where they used creative thinking to solve problems. I was very excited about this learning experience. I also utilized the assignments included in the textbook, and these were great learning experiences for the students also. I asked my students to do a reflection at the end of the semester so that I could understand directly from them how they felt about the coursework. Every student commented that they enjoyed the case studies because they felt like they were working for a real company that needed them to provide solutions. Some students stated that there were a few case studies that were very challenging for them, but they liked being challenged in this format. In my opinion, each of my students went above and beyond on their case studies and I believe that this was a direct result of the enjoyment they got from working on them. This next semester I will be implementing the new simulation that goes the textbook and I am very excited about this. Thanks for another great product Stukent!

Paula Waldruff

Career Pathway Coordinator & Adjunct FacultyNorth Central State College
modern-marketing-principlesand Marketing Principles Bundle
Thursday, November 5, 2020
I really like the Personal Finance to have in my class. It teaches students real life skills and it helps them figure out how to go to college.

Laura Roberts

Printing Technology TeacherMattoon High School
High School Mimic Personal Finance
Thursday, November 5, 2020
My students get excited and are engaged in learning this. It is relevant to real life and teaches valuable skills.

Christina Webster

Math InstructorPike County Career Technology Center
High School Mimic Personal Finance
Wednesday, November 4, 2020
We are thrilled with MPF. I am still learning but Brian is very helpful and always working to improve Mimic. The students are engaged, even in our remote circumstances. I can't wait to use this is "real life!"

Melissa Smith

HS TeacherNewport High School
alland High School Mimic Personal Finance
Wednesday, September 30, 2020
Utilizing this tool has been a lifesaver. In the past my speeches have been written last minute with barely any preparation. This layout really helped me piece together each speech and organize in a way I could understand how to write a speech.

Jessica S.

StudentUniversity of Louisville
Mimic Public Speaking