Testimonials

I used the textbook along with book titled, Marketing Analytics. Combined, the two books' readings, exercises, and resources provided undergraduate students an outstanding overview (and detailed look) into target demographics, behavior, and ways to measure engagements and attribution. For the modern marketplace (and rapidly shifting behavior), this approach was highly effective for market-applied learning alongside a course client ... which provided further validation that the books were a worthwhile selection.

This book has been a wonderful addition to my Media Planning course. The material is engaging and easy to read so my students don't get bored. The exercises for each chapter really helped them to apply the material they read about helping to reinforce the information.

There is nothing like this on the market. Practitioners are using certifications to build on student knowledge, but the available certifications do not focus on relationship building, PR writing, crisis communication, or AP style. Mimic Public Relations incorporates all of those areas. It is designed to easily integrate into the PR curriculum of most universities.

Finding a way to simulate what real-world PR might look like is tough. Add to that trying to get work out quickly in AP style with little editing needed is a skill that’s hard to teach without doing. Mimic PR is the first of its kind that finally fills the real world exercise gap while supplementing the PR textbook beautifully!

Mimic Marketing Principles had a real-world scenario, the customer service is highly satisfying, and it is designed to help students succeed even if they make mistakes. I chose a bad design for my tote bag and that's why my revenue was below the expected revenue at the product launch. However, it was possible to improve along the way and increase revenue with the right decisions in pricing, promotions, and product distribution. This is a very crucial point, and it helps students to make up for a mistake early on in the simulation. The simulation is highly recommendable!

I love that I was given the opportunity to put my knowledge into practice and challenge myself. The more in-depth I go into marketing the more fascinated I am and I feel more confident about my major after using the simulation. It was an awesome experience to be able to analyze a new target market and launch a product.

I was able to test Mimic Marketing Principles in my class this semester and it is amazing. It breathes new life into your lectures and brings the terms, concepts, and vocabulary to life. Students are no longer memorizing concepts to pass the test but they are using learning the concepts and being forced to make "real-life" scenario-based decisions that they will be using every day in their professional career.

It helps my students understand the concepts that I teach. They enjoy knowing that it mimics real life. My classes have gone from two sections to five sections.

I love it, this is my second year using it and my students love the program-Life Happens gets everyone involved. Best program out there to teach students about money and their own money habits.

I really appreciate this software! It brings financial literacy to life and is a great tool for class discussion and student learning...The software is great! Most times when I call customer service for help, the person answering the phone doesn't know the answer and they have to put me on hold to find out. But they are very friendly! :)

Digital marketing can be a bit of a moving target for businesses and even more so for those teaching the topic. The Digital Marketing Essentials book does a great job of addressing the basics of the field to help students understand the different elements of digital marketing, but Mimic Pro really brings those elements to life by asking students to apply their new knowledge to a business in need of digital marketing assistance. The simulation offers students a great talking point in job interviews about their digital marketing acumen and how they solve problems.

50 of my undergraduate Marketing Analytics students participated in Mimic Analytics. Their reviews were very positive, although those with sub-par Excel skills found it particularly challenging. The exercise gave them the chance to see how sensitive analytics projects are to ETL and how much success depends on good set up. We experienced some cases where the servers would not accept data from students or show that they had submitted their rounds. We brought this to the attention of the Stukent support team and they responded very quickly and fixed those issues. Overall, it was a very useful simulation which we plan to use in both the undergraduate and MBA programs at Chapman University.

We switched over to the Modern Marketing Principles textbook and the video case studies last semester. The appeal for me was the video case studies and how they allowed students to participate in "real-world" marketing experiences where they used creative thinking to solve problems. I was very excited about this learning experience. I also utilized the assignments included in the textbook, and these were great learning experiences for the students also. I asked my students to do a reflection at the end of the semester so that I could understand directly from them how they felt about the coursework. Every student commented that they enjoyed the case studies because they felt like they were working for a real company that needed them to provide solutions. Some students stated that there were a few case studies that were very challenging for them, but they liked being challenged in this format. In my opinion, each of my students went above and beyond on their case studies and I believe that this was a direct result of the enjoyment they got from working on them. This next semester I will be implementing the new simulation that goes the textbook and I am very excited about this. Thanks for another great product Stukent!

I really like the Personal Finance to have in my class. It teaches students real life skills and it helps them figure out how to go to college.

My students get excited and are engaged in learning this. It is relevant to real life and teaches valuable skills.

We are thrilled with MPF. I am still learning but Brian is very helpful and always working to improve Mimic. The students are engaged, even in our remote circumstances. I can't wait to use this is "real life!"

Utilizing this tool has been a lifesaver. In the past my speeches have been written last minute with barely any preparation. This layout really helped me piece together each speech and organize in a way I could understand how to write a speech.

I can provide meaningful feedback in a timely manner. It is efficient and effective, it allows you to communicate immediately with a student and work on things together. It feels like you can help more and be a more active part of their education.

Overall, Stukent hit it out of the park for creating a dynamic, energetic, diverse, and collaborative event bringing together so many different perspectives and speakers. It was a breath of fresh air for where academic conferences are going, while accomplishing the goal of creating a place where academia and industry come together to share, grow, and create impact for the future generation of professionals.

I enjoyed the mix of attendees and the energy from the in-session chat features. Everyone seemed very friendly and enthusiastic. Would have loved to meet them all in person, but this gave me a good flavor of their personalities.