Testimonials

I loved this book. It broke down material very well and made it easy for a first timer like me to follow along. The only thing I would improve would be the quizzes. Make them re-viewable once they are all submitted so studying for the midterm and final can be based off of those.

This book was well written and informative, allowing to learn the subject with ease. Aside from a few spelling and grammar errors, the only thing I would change is to allow students to see their quiz answers after they complete them. It would be helpful to be able to go back and study the questions later on. I would highly suggest using this textbook.

I found this textbook super insightful and helpful while learning about Marketing Analytics. It helps break down hard concepts and provides lots of examples to help guide you. Personally, I would like to see more visuals to help explain certain concepts, but overall it was very easy to navigate.

I found the content in these chapters to be helpful for beginners and those seeking to further understand the various ways marketing analytics can be implemented into the real business world. If students were to be able to go back and review their quizzes/scores, that would be incredibly helpful. The case studies in each chapter were helpful in visualizing how these tools could be used in actual business scenarios.

Overall I thoroughly enjoyed this textbook as it was very well written and easy to follow. I really enjoyed the examples given as they helped me visualize the concepts better and recommend adding more if available. The only thing I recommend further is allowing the quizzes to be reviewable as they were very helpful and being able to review them would be beneficial to the students.

Very good experience using this textbook for class. It was easy to read, had great examples and great visuals. The quizzes were hard at times but never too bad. Textbook was clear and straight to the point!

Excellent book! All information presented is concise and leaves out fluff. The book is also organized in a manner that is effective in building on students’ previous knowledge. Overall, the book was very effective in aiding the course information.

Very interactive and hands-on when learning the course concepts from my course. It's great that I am able to apply theory to a real-life simulation, as if I am working for a real organization. Thanks for the valuable resource, and I hope this program will be a MUST for all courses at other institutes :)

The inventory of images that could be used was vast which helped in learning to make better choices while simulations

The simulation was very ‚real and gave me an idea of what it would be like to make money using social media.

I loved how it was much closer to real life marketing and not just learning principles out of a textbook. Great job!

"It was easy to use. I loved getting a thorough feel of what to do using the simulation. I liked how it aligned with some of the course materials. The introduction video was informative and useful. Nice energy within the video as well."

I really enjoyed the real world feel the simulation portraits. Taking the practical knowledge from a text book and giving me a chance to practice what I learned gives me more confidence walking into any future interview. Not to mention, this will look really good in a portfolio.

I teach High School Marketing and I am having my 61 students use the simulation right now and all my students have been 100% engaged.

Great program!

I was very impressed with StuKent in so many way including how easy it was to get help from your support team. My DECA leaders felt that they were getting some real hands on and found this to be very real world experience. I am still waiting to see if I'll and funds that I can allocate to purchase StuKent for next school year.

I have been using Stukent materials for my Fashion Branding and Social Commerce classes at Parsons School of Design They are an excellent resource for the social media universe. The information is presented in an easy to digest format; the ability to observe the student's participation is so well documented and easy to access. The text books give a sophisticated comprehensive and in-depth look into this industry. The MIMIC quizzes are a so valuable for the students to really get inside social media strategically and understand media planning on a very detailed level. I have been teaching ecommerce since 1995 and I find these materials consistently up to date and well formatted for the students; a most valuable asset to my course material.

Text systematically breaks down concepts in to workable modules for students.

I like the way it is written - straightforward and concise. It would be nice if new case studies are added maybe once in every year, and these new case studies along with the suggested teaching notes are sent to faculty members who are using the textbook. I wish there could be some explicit solutions for the case studies so that it will reduce the ambiguity for the new faculty who just started to teach Social Media Marketing. Also, there should be more test bank questions to choose. If the testbank items are classified as hard, medium and easy, it would significantly enhance the use of testbank.

Bravo Stukent!!! This text combo is fantastic and exactly what is needed in today's paid/owned/earned digital ecosystem. The theoretical foundation is solid and access to Pointlogic Commspoint makes the combo the most industry-relevant option I‚ have ever seen. This combo creates great experiential learning opportunities and my students love the application of concepts. I have no doubt the combo helped my students create an award-winning plan that delivered us to the AAF NSAC finals in 2018!