Kristen Schiele

April 15, 2021 4:19 pm Published by

When I started teaching Mobile Marketing courses a few years ago, I had a very difficult time trying to find a textbook for this subject. The mobile industry changes so rapidly, and many of the textbooks I found were outdated and included material that was no longer relevant. I was excited when I discovered Stukent’s Mobile Marketing Essentials textbook. Since they release new additions often, the chapters provide the most current information and examples available. I also have been very impressed with their teaching resources. Each chapter includes case studies, activity ideas, and discussion topics, which all give students opportunities to practice and apply what they have learned. These resources have made it easier for me to plan effective course curriculum, and provided tools to assess student learning. My students have also commented that the chapters are well-structured and easy to read. There is a practice quiz at the end of each chapter, and students have remarked that this has helped them prepare for the midterm and final exams. I highly recommend this textbook…it is definitely the best mobile marketing textbook on the market!