Testimonials

This text is perfect for teaching online. The students love it!

I loved this book. It broke down material very well and made it easy for a first timer like me to follow along. The only thing I would improve would be the quizzes. Make them re-viewable once they are all submitted so studying for the midterm and final can be based off of those.

I found this textbook super insightful and helpful while learning about Marketing Analytics. It helps break down hard concepts and provides lots of examples to help guide you. Personally, I would like to see more visuals to help explain certain concepts, but overall it was very easy to navigate.

Overall I thoroughly enjoyed this textbook as it was very well written and easy to follow. I really enjoyed the examples given as they helped me visualize the concepts better and I recommend adding more if available. The only thing I recommend further is allowing the quizzes to be reviewable as they were very helpful and being able to review them would be beneficial to the students.

Excellent book! All information presented is concise and leaves out fluff. The book is also organized in a manner that is effective in building on students previous knowledge. Overall, the book was very effective in aiding the course information.

This text was super easy to understand and was a great supplement to what we were learning in class this quarter! Professor Davis made the subject of "marketing analytics" very interesting and this text really dives deep into the topic! I left this course with a much better understanding of what marketing analytics is all about. I know what I learned in this textbook will be useful in my future career.

This book is a very useful study tool. It is really well organized, which makes it easy to find information you are looking for when reviewing the material for a second or third time. There are a few small grammatical errors and times when quizzes don't align with the textbook materials, like when learning about SQL commands, but besides those, the content and organization is great!

The information is presented in a clear and concise manner. It emphasizes what's important and provides great examples throughout each chapter to better explain the various topics. The book is also organized in a way that is effective and that helps the student retain new topics, such as with the online quizzes. Overall, the book was effective in presenting the course information.

I really love the way The Marketing Analytics Simternship let’s me make decisions as if I were an intern.

I never knew how important cleaning the data was until I saw how it is connected to decisions businesses have to make.

50 of my undergraduate Marketing Analytics students participated in The Marketing Analytics Simternship. Their reviews were very positive, although those with sub-par Excel skills found it particularly challenging. The exercise gave them the chance to see how sensitive analytics projects are to ETL and how much success depends on a good set up. We experienced some cases where the servers would not accept data from students or show that they had submitted their rounds. We brought this to the attention of the Stukent support team and they responded very quickly and fixed those issues. Overall, it was a very useful simulation which we plan to use in both the undergraduate and MBA programs at Chapman University.

As I began to start my junior year, I started to enjoy school so much more because the classes felt directly applicable to my major and what I eventually wanted to do for my career. One of the ways this preferred educational structure was made possible was through the use of Stukent’s Simternships. I was first introduced to the Marketing Analytics course, where I learned the importance of tracking consumer data and how to apply that data to our marketing campaigns. I started my own marketing agency, Blue Jaa Management at the end of junior year, which is my main stream of income as a fully independent college student, and learning this content in this way was incredibly beneficial when it came to eventually running my own business. In the Simternship, I am now able to create targeted solutions to our markets rather than haphazardly experimenting and wasting materials, time, and money. If I wasn’t able to have similar real-world experiences through the Simternship, I don’t think I would have known what to do or what to look at when trying to understand my target audience.

Completing the Mimic Market Research Certificate has provided me with a comprehensive understanding of various methodologies and tools essential for conducting effective market research. From understanding consumer behavior to analyzing market trends and competitors, I've learned to navigate the intricate landscape of market research. The certificate has equipped me with the skills to gather, interpret, and utilize data to make informed business decisions. Additionally, I've honed my abilities in designing surveys, conducting interviews, and synthesizing qualitative and quantitative data. Overall, this experience has not only enhanced my knowledge but also sharpened my analytical and critical thinking skills, making me a more proficient market researcher.

This semester, I took part in a Stukent Simternship as part of my marketing research course. Throughout this experience, I learned how to conduct thorough research for starting a luggage business. This included selecting target clientele, setting prices, choosing product colors and materials, and analyzing competitors. I successfully completed the Simternship and obtained a certificate of completion. The hands-on experience has strengthened my desire to pursue entrepreneurship, and I now feel more confident about starting my own business in the future. The skills I gained in this marketing research course, as well as the Simternship will be invaluable as I work towards my dream!

I'm happy to share that l've obtained a new certification: Market Research Simternship from Stukent! I learned so much more about Marketing Research in a fun and interesting way. Being able to use the Buhi examples put me in a firsthand research marketing experience which gave me an even better understanding of what it truly means to work in the research field within Marketing.

We always write with the student in mind, knowing that it’s going to be easier for them because of how we’ve explained the topic. Accounting done poorly is miserable; accounting done well is still hard, but at least it makes it a pleasant experience.

I never knew learning supply chain could be so engaging and fun! Dr. Clark’s supply chain course was easily my favorite course in the entire program. Her experience allowed her to provide insightful perspectives and unique coursework.

I found the Stukent simulations very helpful. I believe that they helped me better understand the content that we were learning in class. I also feel that the simulations did an excellent job of exposing me to a variety of scenarios that may occur in my future careers.

The hands-on approach cultivated a sense of confidence in tackling real-world scenarios, equipping me with practical skills beyond traditional classroom learning. Moreover, the emphasis on critical thinking and problem-solving honed my analytical abilities, preparing me for the dynamic challenges of the business world.

The Stukent simulation was a valuable learning experience that helped me develop essential business success skills. I gained a deeper understanding of business operations by trying out different roles, learning from my mistakes, and receiving real-time feedback.