Scaling Courseware that Helps Students Master the Fundamentals of Business

COURSEWARE & SIMULATIONS MAKE

An Extraordinary Introduction To Foundational Business Theories

Get back to the business of teaching!

The Intro to Business Bundle packs time-saving, resource-rich courseware with a powerful hands-on simulation for students.
With annually-updated materials created by educators and industry experts, the Intro to Business Bundle is a better business class, built with you in mind.

Bridge the Theory-Practice Gap

Stukent’s Intro to Business Simternship

intro to business simulation

Hands-on Learning Without Limits

The Intro to Business Simternship gives students hands-on, educational experiences with essential business practices.

Articulating

value propositions

Attracting

top talent

Creating

effective marketing strategies

Building

a strong supply chain

Managing

operations

Securing

business financing

Key Simulation Learning Objectives

In This Simulation, Your Students Will …

Stukent Simternships™:

Employ Students
in Career-Relevant Learning

A Stukent Simternship is a career-relevant, work-integrated learning experience that helps your students connect classroom concepts to real-world tasks.

In a Simternship, students become marketing managers, PR officers, entrepreneurs, SEO specialists, accountants, and more. They will interact with simulated supervisors and coworkers, perform realistic tasks, and build their confidence within the safety of a simulated environment.

Bridge the Theory-Practice Gap
with a Simternship

Aligning your course content with your students’ real-world internship experiences is challenging. By supplementing your students’ coursework with a Simternship, you can ensure that your students get a hands-on experience that aligns with your learning objectives, course materials, and assessments!

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How It Works

Experience the Power of a Simternship

Certification

Industry-Vetted
Certification Included

Stukent Certifications are included with every Simternship. These certification exams assess your students’ skills according to current industry standards and competencies.

Demonstrate Skill Mastery

Show employers that students are ready for real-world roles.

Professional-Grade Assessments

The certification exams were built by educators and experts.

Share Everywhere

Share certifications via LinkedIn profiles, resumes, ePortfolios, and more.

Hands-on Learning Without the Hassle

Stukent Simternships Integrate with Your Favorite LMS Platforms

Single Sign-On

Grade Book Syncing

Deep Linking

Rostering

Courseware Section Start from here

Practice, Meet Pedagogy

Pair Your Simternship With Stukent Courseware

Stukent courseware aligns with your Simternship, giving your students a solid foundation for success.

Stukent Courseware

The Tools You Need to
Foster Student Success

Courseware that Thinks Outside the Book

Stukent courseware goes beyond the limitations of the printed textbook, pairing powerful instructional resources for you with an annually updated, concise text for students.

Stukent Courseware Helps You Prepare Your Students for Success

Align Simternship Practice with Course Concepts

Stukent courseware goes beyond the limitations of the printed textbook, pairing powerful instructional resources for you with an annually updated, concise text for students. Plus, it aligns with your Simternship, preparing your students for success in the classroom and in their future careers.

An Authoritative Text + Robust Instructional Resources

Introduction to Business

Hands-on learning and hassle-free teaching, guaranteed. “Introduction to Business: Best Practices & Emerging Trends” is packed with resources designed for educators, by educators. With case studies, lesson plans, lecture slide decks, and essay questions, this courseware saves you valuable time and keeps your curriculum on the industry’s leading edge.

Best of all, “Introduction to Business: Best Practices & Emerging Trends” is easy to implement in your curriculum, allowing you to focus on what matters most: Your students.

What’s Inside

Table of Contents

Define what a business is and describe established and modern business models.
Reflect on the importance of redefining failure, success, and developing resilience while identifying how emotions impact business reality.
Demonstrate how to be an active listener, gain rapport, and adapt communication efforts based on social styles.
Interpret the value of people for business and illustrate best practices by businesses that are loved by their employees.
Define operations management and its roles.
Identify what a supply chain is, along with its components and benefits, key performance indicators, and sustainability practices.
Articulate what a value proposition is and how the sales function supports a business.
Define marketing, where it takes place, and describe the elements of a marketing strategy.

Describe a digital presence and assess the impact of content and digital platforms.

Define accounting, its benefits, and explain the importance of using accounting frameworks for financial statements.

Differentiate between debt and equity financing, and compare and contrast different sources of funding.

Describe the differences between managers and leaders, and compare different styles of leadership and decision-making.

 

Define economics and how it impacts various markets, countries and governments so they can grow at a sustainable rate.

Explore the history of information systems. Define information systems and how companies use data and information to meet strategy goals.

Key Courseware Learning Objectives

In This Courseware, Your Students Will …

200+ Embedded Educator Resources

Everything You Need to Teach
Your Best Course

About The Authors

Laura Munoz

Laura Muñoz, Ph.D.

Associate Professor of Marketing at the University of Dallas

Laura Muñoz is an award-winning author who serves as an Associate Professor of Marketing at the University of Dallas. She received her Ph.D. in Business Administration from the University of Texas-Pan American (AACSB accredited, now UT-Rio Grande Valley). She attended the Case Method Workshop at Harvard Business School and the Negotiation Seminar: Dealing with Difficult People at Harvard Law School. She has over fifteen years of experience teaching marketing, entrepreneurship, and professional selling courses and is an international educational speaker and consultant for businesses and universities.

Her research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Management Journal, Marketing Education Review, and The Journal of Business & Entrepreneurship to mention a few. Some of her awards include the 2021 Best Paper in the Education track and the 2020 Best Paper in the Sales and Sales Management track at the Society for Marketing Advances Annual Conference, the 2019 Outstanding Researcher and the 2017 Engagement Award at the University of Dallas’ College of Business, and the 2015-2017 Outstanding Service Awards at the National Conference in Sales Management.

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Rich Miller, DBA

Associate Professor of Operations Management at the University of Dallas

Rich Miller is an award-winning author and an Associate Professor of Operations Management at the University of Dallas. He received his Doctorate in Business Administration (DBA) from Cleveland State University in Operations and Supply Chain Management in 2010. Before earning his DBA, he held several engineering positions at Tier 1 suppliers to Honda, Toyota, Ford, and General Motors. In his almost 20 years of teaching experience, he has taught Intro to Business, Finite Math, Statistics, Operations Management, Lean Systems, and Sustainable Supply Chain Management.

His research has been published in leading journals, such as the Journal of Business and Industrial Marketing, Journal of Management Education, Journal of Marketing Education, Operations Management Education Review, and The Journal of Business & Entrepreneurship to mention a few. In 2016 he received the Fritz Roethlisberger Award for the best paper in the Journal of Management Education for the article “Getting to the root of the problem: Using problem-solving and collective reflection to improve learning outcomes.” He has also received the Best Paper in the Sales Management track at the 2020 Society for Marketing Advances Annual Conference. In 2015 he was awarded the Haggerty Teaching Award at the University of Dallas.

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Related Courses

Principles of Supply Chain

Take Supply Chain Theory Beyond The Page

Intro to Business

Help Students Master the Fundamentals of Business

Entrepreneurship Bundle

How to Start, Grow, and Scale a Business

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Stukent Courseware

The Tools You Need to
Foster Student Success

Courseware that Thinks Outside the Book

Stukent courseware goes beyond the limitations of the printed textbook, pairing powerful instructional resources for you with an annually updated, concise text for students.

Stukent Courseware

The Tools You Need to
Foster Student Success

Courseware that Thinks Outside the Book

Stukent courseware goes beyond the limitations of the printed textbook, pairing powerful instructional resources for you with an annually updated, concise text for students.

Stukent Courseware

The Tools You Need to
Foster Student Success

Courseware that Thinks Outside the Book

Stukent courseware goes beyond the limitations of the printed textbook, pairing powerful instructional resources for you with an annually updated, concise text for students.

Stukent Courseware

The Tools You Need to
Foster Student Success

Courseware that Thinks Outside the Book

Stukent courseware goes beyond the limitations of the printed textbook, pairing powerful instructional resources for you with an annually updated, concise text for students.

Align Simternship Practice with Course Concepts

Stukent Courseware
Helps You Prepare Your Students for Success

If you would like to include additional sections, such as more screenshots of simternship experiences,
please provide the completed plan and copy, and I can proceed from there to work on it.

Support for Students

Anyone who uses Stukent courseware automatically has access to Stukent's support team to answer any technical inquiries.

Keeping Content Current

The content is updated yearly so you can be sure you’re teaching up-to-date principles.

E3 Learning Experience

Set a New Standard for Innovation with the E3 Learning Experience

Engage • Enrich • Encode

Trusted by Teachers, Endorsed by Employers

Why Educators Love Stukent

Don’t just take it from us — here’s what high school and
higher education instructors say about our simulations and courseware.

Indi E.Student at Washington State University
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Stukent has been helping me develop and grow strong business skills. Giving me fun, hands-on, yet challenging tasks that follow along with what I am learning in the classroom really helps me comprehend everything that I need to know.
Yehor S.Student at WSU Vancouver
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Stukent's courseware has been a transformative journey, enriching my academic experience and shaping my career aspirations in the business field. Its immersive simulations, collaborative environment, and emphasis on practicality have expanded my skill set and instilled in me the confidence to navigate the complexities of the professional world. Through its multifaceted approach, Stukent offers a dynamic learning environment that caters to diverse learning styles and fosters collaboration among peers.
Hannah H.Student at Baylor Univeristy
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The reading material boosted my confidence and helped me gain an understanding of each concept we focused on. From supply chain management all the way to finance and accounting, my comprehension has grown and helped me develop a greater appreciation for the business world.
EducatorUniversity of Michigan
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I discovered Stukent through colleagues and have been using it for the past few years as the certification component for my CTE classes. My advisory committee was blown away at the realness of the simulation and the lesson components. I have even had students contact me to thank me after graduating to tell me how similar the simulation is to their actual jobs in social media.
Traci B.Educator at Rhodes State College
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The simulation itself is motivating for students. Once my students complete the first round, they are hooked!
Kristina M.Educator at Eckerd College
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I am currently using Stukent courseware in all the classes that I am teaching at Eckerd College. What I really like about Stukent courseware is its ease of use for both, the instructor and the students. The simulations are a great way to apply theory from the book to practice. I always hear from my students that they enjoy doing the simulation and that it helps them understand how to apply the material that we take in class to a real-life example. Simulations provide that important experiential learning component that is critical for the development of the necessary skills that students need when being on the job market.

Keeping You Up to Speed

Annual Updates to Your Courseware

Support for Students

Stukent courseware are updated annually to keep your instructional materials on the cutting edge of your industry. Stukent pushes updates to courseware in January, March, and May, which means your courseware will always be up-to-date for the fall semester!

One Platform. Hundreds of Resources. Unlimited Possibilities.

Additional Resources for Creating a Great Course

Updated Every Year

with lifetime access for students

Stukent Support Team

with a 96% customer service satisfaction rating

Blog

Case studies, lecture slides, exams, lesson plans and more.

FREE Assignment

Case studies, lecture slides, exams, lesson plans and more.

Course Startup Guides

Case studies, lecture slides, exams, lesson plans and more.

Stukent Support Team

Case studies, lecture slides, exams, lesson plans and more.

One Platform. Hundreds of Resources. Unlimited Possibilities.

Additional Resources for Creating a Great Course

Keeping Content Current

The media and materials included with the "Project Management" courseware make it an in-depth teaching tool. The content is updated yearly so you can be sure you’re teaching up-to-date principles.

Support for Students

The Stukent Support Team simplifies the learning process for students and educators. Anyone who uses Stukent courseware automatically has access to Stukent's support team to answer.

Keeping Content Current

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One Platform. Hundreds of Resources. Unlimited Possibilities.

Additional Resources for Creating a Great Course

Annual Updates

Case studies, lecture slides, exams, lesson plans and more

Innovation Partners

Case studies, lecture slides, exams, lesson plans and more

Blog

Case studies, lecture slides, exams, lesson plans and more

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Case Studies

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