facebook canvas

3 Ways Facebook Canvas Will Save Your Life

Here’s how Facebook Canvas is your social media superhero. It’s 7:00 p.m. and you’re still at the office, where you work as the company’s digital marketing specialist. You have to come up with a social media campaign to help debut your client’s newest product. Your significant other has dinner waiting at home, and your head is buzzing with distractions from …

social vs traditional

5 Main Advantages of Social Media Marketing vs Traditional Marketing

Take a look at marketing as a whole today, and you’re likely to see something uncomfortable. Uncomfortable is what happens when the traditions that have shaped your industry for generations are getting disrupted by new media with constantly shifting marketing options, specifically the ones presented by social media marketing. Marketers that have worked in print, radio, and TV for decades are …

facebook ads featured

Jump On The Facebook Ads Train

One of the best parts about working in the paid search industry is that it’s constantly evolving. From when I began in this industry in 2007 through now, so much has changed (most for the better). With this evolution comes many new platforms and features to test. Today, I want to focus on a platform that I’ve recently invested more …