Understanding The Core Components of Paid Search Text Ads

In any advertising campaign, the persuasiveness of your message will determine if users take your desired action. Paid Search through Google AdWords and Bing Ads is no different. Though users are searching for you, it’s critical to craft ad copy that will resonate with your audience and lead to clicks. Paid Search text ads have evolved over the years, but …

Bing Ads Donates Hundreds of Thousands to College Students

Stukent, Inc., an international digital courseware provider focused on digital and social media marketing, is offering its students US$100 in Bing Ads credits in cooperation with Microsoft. Stukent and Microsoft are offering these ad dollars to students at no cost so they can become familiar with the Bing Ads platform and become effective digital marketers before entering the workforce. This …

core ppc targeting methods

Understanding The Core PPC Targeting Methods

Pay-per-click (PPC) advertising, also known as paid search, has evolved significantly over the years. The original action of a user conducting a search and seeing a relevant ad is still applicable, but the means of targeting users have become more sophisticated. In this post, we’ll cover the two ways to target users – through keywords and audiences, and discuss the …

sem experts share

15 SEM Experts Share What Students Need To Succeed

CALLING ALL STUDENTS: ADVICE FROM SUCCESSFUL INTERNET MARKETERS With how fast the Internet Marketing world moves, knowing which areas to focus on and the skills and habits to acquire can be a huge advantage to you. It’s always nice to receive advice from the experts in your field of interest. With a little help from our friend Jason (director of web strategies …