February 2020 News You Can Use

2020 is well underway, and the future is waiting! Digital marketing adventures await you, but their successes depend on how you prepare. This month’s Stukent News You Can Use covers SEO and all things Google: Google’s mobile-first update, Google Insights Library, and a new training series for Google Search Console.  SEO AND INTENT 2020 RESULTS NOW PUBLISHED Topic: E-commerce | …

January 2020 News You Can Use

During the 2019 holiday shopping season, e-commerce sales were up over 18 percent and overall spending beat the previous year by 3.4 percent. But this issue of Stukent’s News You Can Use focuses on what’s ahead: Facebook is building a live shopping feature Canva will soon offer video editing capabilities Pinterest is rolling out a Trends tool A new California …

December 2019 News You Can Use

The holiday shopping season is underway, and it’s off to one whale of a start. Both Thanksgiving Day and Black Friday broke all-time records AND saw an uptick in the number of orders placed via mobile. Keep reading to get the scoop on information every digital marketer should track: YouTube’s new requirements — which channels could lose revenue? Should you …

November 2019 News You Can Use

We’re in the final stretch headed toward the 2019 holiday shopping season. This is the time of year when e-commerce tactics prove themselves (or don’t) and students of digital marketing get a front-row seat to the action. There’s a huge question posed at the end of this issue … and many other big questions answered along the way: What’s up …

October 2019 News You Can Use

Shopping season is almost here, and digital marketers around the globe are rushing to prepare. Make sure you keep up with what’s new in digital marketing. Digital marketing developments to be aware of YouTube announced new comment filtering options Google made two additional link attributes available to webmasters Skype added features for distance workers and small businesses The big announcements …

September 2019 News You Can Use

With a new school year ahead, digital marketing is heating up to give students and teachers a run for their money. This issue of Stukent’s News You Can Use kicks off the fun with these stories: LinkedIn launched a new resource for gathering marketing insights Backlinko conducted a HUGE study on organic click-through rates Google told webmasters exactly how to …

August 2019 News You Can Use

The 2019-2020 school year is heading our way quickly, but digital marketing updates didn’t take a summer break. Our roving reporter uncovered several announcements you don’t want to miss. Here’s a sampling of the stories you’ll find in this issue: You will soon have the option of controlling Facebook ad budgets at the campaign level Snapchat rolled out a new …

July 2019 News You Can Use

The Stukent company picnic was a blast this year. About 160 folks joined us for games, horse riding, and delicious food. Stu Draper, Stukent co-founder, said, “Super cool to see all of the families that are contributing to our mission: to help educators help students help the world. Next year I think it would be fun to take everyone to Lagoon.” …

June 2019 News You Can Use

We know how it feels to have another school year wrap up and “summer vacation” make a sweet sound in our ears. Of all the professions you could choose, digital marketing is one you can’t walk away from for long. Things move too quickly. Keep up with this month’s edition of Stukent’s News You Can Use: Changes are coming in …

May 2019 News You Can Use

Does your head get a bit overloaded with digital marketing updates? Here’s the best recommendation we can give you: Get used to it. The world of online marketing is a dynamic, quick-moving field. If you need a slower pace, you may be in the wrong business. Here are just a few of the breaking stories we’ll cover in this month’s …