10 percent to a good cause

Stukent Pledges 10% to a Good Cause

There aren’t very many of us. We are small in number, but we are mighty! We are the folks dedicating our lives to furthering and improving marketing education. We recently decided to publish Becker, Berney, Hanley and McCabe’s Mobile Marketing Essentials text. While preparing for publication, these wonderful authors suggested that we make a donation to Marketing Edge using the …

mobile marketing essentials

Announcement: Introducing A New Mobile Marketing Textbook

The first digital textbook on the subject of Mobile Marketing is here. We are proud to announce that this book will be available for use in Fall 2016 for a select number of early adopters. Mobile Marketing Essentials will come with all of the resources you have come to expect from Stukent: Professor and Student Lecture Slides Lesson Plans Quizzes …

facebook canvas

3 Ways Facebook Canvas Will Save Your Life

Here’s how Facebook Canvas is your social media superhero. It’s 7:00 p.m. and you’re still at the office, where you work as the company’s digital marketing specialist. You have to come up with a social media campaign to help debut your client’s newest product. Your significant other has dinner waiting at home, and your head is buzzing with distractions from …