facebook canvas

3 Ways Facebook Canvas Will Save Your Life

Here’s how Facebook Canvas is your social media superhero. It’s 7:00 p.m. and you’re still at the office, where you work as the company’s digital marketing specialist. You have to come up with a social media campaign to help debut your client’s newest product. Your significant other has dinner waiting at home, and your head is buzzing with distractions from …

social vs traditional

5 Main Advantages of Social Media Marketing vs Traditional Marketing

Take a look at marketing as a whole today, and you’re likely to see something uncomfortable. Uncomfortable is what happens when the traditions that have shaped your industry for generations are getting disrupted by new media with constantly shifting marketing options, specifically the ones presented by social media marketing. Marketers that have worked in print, radio, and TV for decades are …

how stu keeps up with internet marketing

One Way I Keep Up With Internet Marketing

Too Much Information How many Panda 3.0 articles of the hundreds thousands published does a marketing professor have time to read? One? Two maybe? Busy professors don’t have time to worry as much about reading the industry news for hours each week to keep up. They have so many other things on their plate.  In a sense, we put a …