NYCU September 2016

September 2016 News You Can Use

Have you considered the emerging opportunities in social media marketing to Chinese consumers lately? Are you aware of recent changes to Google’s local business review markup rules – changes that could result in a Google slap for the uninformed? You can get insider information on those stories, as well as summaries of other crucial digital marketing topics, in this issue …

NYCU August 2016

August 2016 News You Can Use

Are Google and Facebook tweaking their business, hoping to get more of your business? What’s important to know about Instant Articles, imported call conversions, and 360 video? Have you fallen for any of the myths concerning email marketing? Take a few minutes to consider news that could make a major shift in the way you approach digital marketing in the …

facebook canvas

3 Ways Facebook Canvas Will Save Your Life

Here’s how Facebook Canvas is your social media superhero. It’s 7:00 p.m. and you’re still at the office, where you work as the company’s digital marketing specialist. You have to come up with a social media campaign to help debut your client’s newest product. Your significant other has dinner waiting at home, and your head is buzzing with distractions from …

live video marketing

Live Video Marketing 101: A Beginner’s Guide

Live video marketing. It’s a pretty big deal. You know it. Everyone knows it. But do you know how to use it? Me either. Let’s figure it out. Welcome to Live Video Marketing 101, where this relative beginner gives you, the even bigger beginner, a few useful tips for getting started on building a following, promoting what needs to be promoted, …

April 2016 News You Can Use

April 2016 News You Can Use

Want to know how to boost your Quality Score and become an AdWords ninja? How about learning about a quick way to tweak Twitter to help feed your mailing list? Or maybe finally knowing for sure which ranking factors Google sees as most important? Get the straight scoop on those and more digital insider marketing stories in this issue of …

social vs traditional

5 Main Advantages of Social Media Marketing vs Traditional Marketing

Take a look at marketing as a whole today, and you’re likely to see something uncomfortable. Uncomfortable is what happens when the traditions that have shaped your industry for generations are getting disrupted by new media with constantly shifting marketing options, specifically the ones presented by social media marketing. Marketers that have worked in print, radio, and TV for decades are …

Stukent March 2016 NYCU

March 2016 News You Can Use

Here are three things you can learn from this edition of our monthly news wrap-up: Is Wikipedia really building an open source search engine? A new way to test and tweak your AdWords campaigns. How to get the most from Facebook marketing. We’re packing all of that (and more) into this month’s update on the breaking news and top stories …

facebook ads featured

Jump On The Facebook Ads Train

One of the best parts about working in the paid search industry is that it’s constantly evolving. From when I began in this industry in 2007 through now, so much has changed (most for the better). With this evolution comes many new platforms and features to test. Today, I want to focus on a platform that I’ve recently invested more …

december news you can use

December 2015 News You Can Use

Tis’ the season! While students and (most) employees are looking forward to some holiday time off soon, digital marketers are busy making sure content is promoted, and sales are made. That’s something to think about when planning a career in SEO, PPC advertising, copywriting – or any other online pursuit. There are times when you need to be nose-to-the-grindstone… while …