New Courseware & Simulations

At Stukent, we launch groundbreaking new products each semester and building better curricula for industry classrooms. We have a slate of fantastic products launching this summer, including these great courseware and simulations:

Personal Finance Essentials
Entrepreneurship
Crisis Communication
Business Communication
Sports Marketing
Mimic Media Planning

Personal Finance Essentials

Quickest Way for Students to Feel Confident with Their Money

Personal Finance Essentials

Build students’ personal finance skills without impacting their financial futures! With “Personal Finance Essentials,” students learn to set financial goals, follow monthly budgets, improve their credit scores, determine saving strategies, and understand the stock market. This courseware makes it easy to put students on the pathway to long-term financial success and pairs with the existing Stukent Personal Finance simulation.

Entrepreneurship

Entrepreneurship is an exciting journey! Arm students for success with the “Entrepreneurship” courseware and the accompanying Stukent Entrepreneurship simulation. This all-new bundle teaches students how to develop a proper entrepreneurial mindset, make the right start-up decisions, build and market a brand, manage and scale their businesses, and analyze their successes. With resources for students and educators, the Entrepreneurship Bundle is a powerful tool to prepare students to start a business.

Entrepreneurship

Tested Entrepreneurship Strategies that Work

Crisis Communication

Experience the Pressure Without the Real-world Consequences

Crisis Communication

No individual or organization is immune to a crisis — it can happen anytime, anywhere, and to anyone. Teach students to handle crises with skill and precision with the “Crisis Communication” courseware and the accompanying Stukent Crisis Communication simulation. This all-new bundle teaches students to resolve risks, develop communication plans, manage the media, and respond appropriately to crises online and offline. With a robust set of resources, this bundle gives students insights into turning crises into organizational opportunities.

Business Communication

Business communication takes on many forms, but mastering written, verbal, and nonverbal communication is essential for personal and professional success. The “Business Communication” courseware and the complementary Stukent Business Communication simulation give students the tools they need to be successful at every stage of their career. As students move through the courseware and simulation, they will explore how to communicate in the workplace effectively; learn the differences between written, verbal, and nonverbal communication; develop job-seeking skills such as resume writing and interviewing; and discover how to write effective presentations, letters, memos, reports, proposals, and more.

Business Communication

How to Start, Grow, and Scale a Business

Mimic Media Planning

A Journey Into Creating Human Experience

Mimic Media Planning

Take students behind the how and why of messaging placement with the “Media Planning Essentials” courseware and the accompanying Stukent Media Planning simulation. This robust media planning bundle covers the communications planning process, the consumer journey, how to understand target audiences, types of media, and more. Packed with teaching tools and customizable, up-to-date resources, this is the ultimate way to teach students to run cohesive, comprehensive media campaigns!

Sports Marketing

Take to the field with the Sports Marketing Bundle! The dynamic “Sports Marketing: Research, Theory, and Practice” courseware gives students an in-depth look at how to market brands within the sports landscape, including research, endorsements, marketing sports products, and so much more. And in the Stukent Sports Marketing simulation, students will step into the role of a marketing manager for Ares, a fictional shoe manufacturing company. In 11 true-to-life rounds, students will work on a campaign to revitalize a struggling product, select athletes for endorsements, analyze market research, create buyer personas, and more. Prepare students to stay ahead of the game with the all-new Sports Marketing Bundle!

Sports Marketing

Strategies for Major-league Marketing

AVAILABLE NOW!

New Courseware and Simulations to Keep You Current

In the first half of 2022, Stukent launched innovative new tools for marketing, business, and personal branding education. From materials that introduce students to foundational business concepts to industry-based resources for teaching media planning, Stukent has everything you need to prepare today’s students for tomorrow’s industry.

Name, Image & Likeness

A Student-athlete’s Playbook for Personal Branding

Name, Image & Likeness

Help student-athletes hit the field … of personal branding, that is! The first-in-its-class “Name, Image & Likeness” courseware gives students a competitive edge in their name, image, and likeness efforts. This first-in-its-class courseware contains robust resources to help students conduct a personal brand audit, design brand statements, engage more followers on social media, build pitches, and so much more. Next, students can put their newfound knowledge to work in the Stukent NIL simulation, where they will assist a fellow student-athlete with defining a personal brand, leveraging their social media status, attracting and negotiating sponsorships, and writing cold outreach emails.

Search Engine Optimization (SEO)

SEO is the backbone of digital marketing, which is why students need a comprehensive understanding of how it works. With the “SEO: Strategy & Skills” courseware and the accompanying Stukent SEO simulation, students will learn on-page and off-page SEO, keyword research, link building, and other critical skills. With more than 100 resources, this courseware prepares students to enter the digital marketing industry. This bundle will help you and your students tackle the biggest hurdle in learning SEO — time.

Mimic SEO

Up-to-date SEO Courseware for Higher Ed

Introduction to Business

One-on-one Instruction Designed for the Lecture Hall

Introduction to Business

Prepare students to thrive — not just survive — in business! The “Introduction to Business” courseware covers essential business functions, including management, marketing, sales, supply chain, finance, and human resources. Pair it with the accompanying Stukent Intro to Business simulation to give students hands-on experience with core business principles.

Integrated Marketing Communications

Teach students to combine diverse marketing methods into a single campaign with the “Integrated Marketing Communications” courseware and the complementary Stukent IMC simulation! This bundle gives students the pieces of a unified communications strategy, including market segmentation, creative briefs, and utilizing various channels, then teaches them how to use those pieces to build consistent, insightful integrated marketing campaigns.

Integrated Marketing Communications

Transform Your Students’ IMC Experience

Services & Experience Marketing

Give Your Students a Mindset Shift Towards Services and Experinces

Services & Experience Marketing

Show students how to deliver first-class services and experiences with the “Services & Experience Marketing” courseware and the accompanying Stukent Services Marketing simulation! In this bundle, students will learn how to manage customer expectations, explore the Gaps Model, discover service design processes, and more. With tons of resources, educators can prepare students to deliver dazzling services and experiences to customers each and every time.

Help educators help students help the world

Stukent Keeps Academia Current

2018~2021

Industry is rapidly changing and evolving. Keeping business courses current and filled with relevant content, assignments, quizzes and projects is a challenge. Stukent closes the gap between industry trends and business courses. Here are some of the latest innovations and products that have been released. 

Personal Finance Essentials

Give students hands-on experience with budgets, credit, vand investments without impacting their financial futures! With Personal Finance Essentials, students learn to set financial goals, follow monthly budgets, improve their credit scores, determine saving strategies, and understand the stock market. This courseware makes it easy to set students on the pathway to long-term financial success.

Entrepreneurship: How to Start, Grow, and Scale a Business

 This courseware features a narrative element embedded in the text where students follow the entrepreneurial journey of Jasmine Abrams, a  young entrepreneur who is launching her own business. Students engage with Jasmine throughout the courseware, applying what they learn in situations where they can offer advice to Jasmine that will help her start, scale, and grow her business.

Crisis Communication

No individual or organization is immune to a crisis — it can happen anytime, anywhere, and to anyone. Teach students to handle crises with skill and precision with Crisis Communication: Anticipate. Navigate. Mitigate. This all-new courseware teaches students to resolve risks, develop communication plans, manage the media, and respond appropriately to crises both on and offline. With a robust set of resources, this courseware gives students insights into turning crises into organizational opportunities.

Business Communication

With the “Business Communication: Through College & Career” courseware, prepare your students for success at every stage of their career path. Jam-packed with online assignments, lesson plans and slides, and other robust instructor resources. Paired with the Mimic Business Communication simulation, students will put theory to the test and practice communication skills in a safe environment.

Mimic Media Planning

Take your students behind the scenes and help them learn the “how” and “why” of messaging placement in order to create the most effective, engaging communications campaigns across a variety of media platforms. Students will apply media theory, create strategies, and identify appropriate media measurement tools to enhance the success of their media plans.

Sports Marketing

Sports Marketing is one of the most exciting and dynamic industries. This courseware takes a strategic approach to the fundamentals of sports marketing and intertwines the most impactful references and practices to engage your students.

Products Launched This Year

Name, Image, Likeness

“Name, Image & Likeness” presents actionable insights into name, image, and likeness concepts. This first-in-its-class courseware introduces student-athletes to the world of personal branding through a robust set of resources, including an up-to-date text, lesson plans, quizzes, and assignment suggestions.

Mimic SEO

Bridge the gap between the classroom and the job market! Set your students up for SEO success with “SEO: Strategy & Skills” and Mimic SEO

Intro to Business

The Intro to Business Bundle packs time-saving, resource-rich courseware with a powerful hands-on simulation for students. With annually-updated materials created by educators and industry experts, the Intro to Business Bundle is a better business class, built with you in mind.

integrated markeing communications bundle stukent

IMC

The Integrated Marketing Communications Bundle packs time-saving, resource-rich courseware with a powerful hands-on simulation for students. With annually updated materials created by educators and industry experts, the Integrated Marketing Communications Bundle is built with you and your students in mind.

Services Marketing

In this courseware, students will learn how to manage customer expectations, explore the Gaps Model, discover service design processes, and more. With tons of resources for educators and students, this courseware emphasizes the importance of the customer experience and teaches students how to deliver excellence.