Stukent was founded with the idea of bridging the gap between industry and education. One of the best ways we do that is by introducing students to the tools they will be using in the industry.
By partnering with these companies, Stukent can give students free access to their tools and give instructors the resources to help their students learn to use the tools.
Helping students increase their real-world skills is one of our most important goals at Stukent. That’s why we are so excited to announce that we have partnered with the leading digital marketing research platform in the world, SEMrush. (Scroll to the bottom for instructor access to the SEMrush real-world project.)
Why we chose SEMrush
We chose SEMrush because they have one of the most widely-used digital marketing tools. Even though it has the most comprehensive set of features in its class, it is still easy to use; Students and professors can learn some of its core functions in a matter of minutes.
You would have to use many other separate tools to get the same set of features that SEMrush offers. This makes it the best candidate for introducing students to the tools they will use when they enter the industry.
How to Implement SEMrush in Your Course
SEMrush is offering a free 30-day guru account (usually $199.95 per month) to all Stukent students. This period can start whenever you, the instructor, see fit.
Showing students how to use a tool with so many capabilities can seem overwhelming at first. That’s why we have created an easy-to-implement project that teaches students how to use search data from SEMrush to guide a company’s content strategy.
In this project, your students will learn:
- How to rank high in search engines
- A content strategy that generates sales
- How to copy and beat the competition
The project is available in our digital marketing textbook, Digital Marketing Essentials.
How to Access the Project if You Already Have a Stukent Account
If you already have access to Stukent’s materials, log in to Digital Marketing Essentials to read the project’s instructor notes. Once you are logged in, you will find the project in the book’s resources section.
The project also comes with a student walk-through page and a video walkthrough, as you can see below.
How to Access the Project if You Don’t have a Stukent Account
If you are an instructor and don’t have access to the materials yet, click the button below and fill out the form on the next page to get free access to the Digital Marketing Essentials textbook so you can review the project.
Once you have access, log in to your account and select the Digital Marketing Essentials book, then click the orange resources button and select “SEMrush Keyword Research and Content Marketing Project – Instructor Notes”. Then you’re done!
Click the button below and fill out the form on the next page to get started.
Latest posts by Ian Fabiano (see all)
- Why I Wrote Market Research Essentials - December 18, 2018
- 16 Tips for Teaching Marketing Analytics - November 26, 2018
- Announcing a New Textbook: Market Research Essentials - October 9, 2018