The Stukent Sales Suite
Continue the Sales 101 conversation with best-in-class courseware
Whether you’re teaching sales foundations or leading advanced coursework, the Stukent® Sales Suite equips your students with the foundational knowledge and real-world context they need to succeed. Each courseware and Simternship® bundle blends hands-on practice, real-world application, and instructor resources, so you can spend less time prepping and more time focusing on student success.
Explore the full suite of sales Simternships and courseware
Bring hands-on, work-integrated learning into your course with sales courseware and Simternships! These powerful tools immerse your students in real sales roles, helping them build skills and experience in a simulated, low-risk environment.
Professional Selling Courseware and Simternship
This bundle combines research-backed instruction with a hands-on simulation that places students in the role of a business development representative. Students build skills across prospecting, discovery, value delivery, and more — all while getting personalized feedback and experience with CRM tools.
Advanced Selling Courseware and Simternship
In this immersive Simternship, students step into an account executive role and run through every stage of the B2B sales process, including outreach, objection handling, negotiation, and closing. Paired with the comprehensive “Advanced Selling and Sales Management” courseware, this bundle helps students build confidence, communication, and critical thinking.
About the Authors
B.J. Allen
B.J. Allen is a marketing professor at Brigham Young University and an award-winning educator with expertise in sales, innovation, and marketing strategy. His research has been published in top academic journals, including the “Journal of Marketing” and the “Journal of Retailing,” and he serves on the editorial board of the “Journal of Product Innovation Management.” B.J. has received national recognition for both his teaching and scholarship — including the PDMA’s Best Dissertation Award — and teaches courses in new product innovation, strategy, and professional selling. He lives in Provo, Utah, with his wife and five children.
Donald Kelly
Donald Kelly is a global sales trainer, speaker, and host of The Sales Evangelist podcast. A former top-performing tech sales representative, Donald now trains sellers and teams at companies such as VMware, Citi, and New York Life, and teaches sales as an adjunct professor at BYU–Idaho. His podcast reaches listeners in over 155 countries and has been featured by “Forbes, Inc.” and “Entrepreneur.” Donald’s mission is to help sellers build confidence, close more deals, and do BIG things in sales.
Courses designed for
the business of learning
No matter what you teach, Stukent resources align with your curriculum and improve student outcomes. With dozens of titles across business, marketing, communication, and accounting, our catalog supports introductory courses, advanced electives, and everything in between.