Professor of the Month: Ann Root

Ann Root, Ph.D., MBA
Marketing Professor
University: Florida Atlantic University
Location: Boca Raton, Florida, United States 

Dr. Ann Root received her MBA and PhD in Marketing from University of Michigan. Prior to teaching at Florida Atlantic University, she taught at University of Notre Dame and University of Michigan. Her research focusese are managerial decision making, and the use of simulation games in marketing education and assessment.

She uses the Internet Marketing Essentials textbook and the RealDeal Simulation and says that her internet marketing class is a popular one every semester.

Congratulations Ann!

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Comments 1

  1. Dr. Root is really wonderful with the students. She makes the course fun and interesting. In addition to the materials provided to the students Dr. Root has worked hard to bring in Marketing leaders from the community to talk to the students about what being a Marketing professional is all about.

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