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ProfCon 2021 Keynote Speakers

Personal Branding: How to Set Yourself Apart as an Educator Using Social Media Strategy, Brand Partnerships, and More

Personal Branding: How to Set Yourself Apart as an Educator Using Social Media Strategy, Brand Partnerships, and More

Karen Freberg | University of Louisville

Tee Up Your Students for Success: Creating T-shaped Marketers

Tee Up Your Students for Success: Creating T-shaped Marketers

Scott K. Wilder | Global Head of Customer Engagement and Community at HubSpot

The Missing Pieces of Marketing Management

The Missing Pieces of Marketing Management

Terry Sullivan | Strategic Glue | Webster University

Enhancing the Mimic Social Experience: Building Case Studies for Your Students

Enhancing the Mimic Social Experience: Building Case Studies for Your Students

Jack LaBaugh | Brigham Young University - Idaho

COVID and Client-based Projects: Using Digitial Marketing Concepts to Turn Pandemic Problems into Opportunities

COVID and Client-based Projects: Using Digitial Marketing Concepts to Turn Pandemic Problems into Opportunities

Kristen Schiele | Cal Poly Pomona

Effortless Engagement: Using Tips and Technology to Create Interaction in Online Courses

Effortless Engagement: Using Tips and Technology to Create Interaction in Online Courses

Kinda Wilson | Oklahoma State University

5 Reasons Why Every Business Student Should Consider Taking A Professional Sales Course

5 Reasons Why Every Business Student Should Consider Taking A Professional Sales Course

Donald Cecil Kelly | The Sales Evangelist

ProfCon 2021 Breakout Sessions

Learn to Teach SEO: The Lightning Workshop

Learn to Teach SEO: The Lightning Workshop

Scott Cowley | Western Michigan University

"What Do I Ask?" Teaching Core Components of Market Research Surveys

"What Do I Ask?" Teaching Core Components of Market Research Surveys

Steven Stromp | Davenport University

Top 10 Social Media Marketing Skills Employers Value

Top 10 Social Media Marketing Skills Employers Value

Michelle Charello | Bryant University

How the Advertising Business Caught COVID-19

How the Advertising Business Caught COVID-19

Edward Russell | Syracuse University

Preparing Students for Jobs: Insights from 100K Entry-level Job Postings

Preparing Students for Jobs: Insights from 100K Entry-level Job Postings

Nathan David | John Carroll University

Not a Sprint: Using the P.A.C.E. Model to Craft Strategic PR Plans

Not a Sprint: Using the P.A.C.E. Model to Craft Strategic PR Plans

Alisa Agozzino | Ohio Northern University

How the Advertising Business Caught COVID-19

How the Advertising Business Caught COVID-19

Brian Sheehan | Syracuse University

Digital Advertising Attribution: The Final Frontier

Digital Advertising Attribution: The Final Frontier

Jeff Larson | Brigham Young University

From Classroom to Conference Room: Teaching Consumer Behavior with a Focus on Real-World Applications

From Classroom to Conference Room: Teaching Consumer Behavior with a Focus on Real-World Applications

Radhika Duggal | NYU Stern School of Business

Using Improv as an Engagement Strategy to Teach Soft Skills

Using Improv as an Engagement Strategy to Teach Soft Skills

Jen Riley | Kansas State University

Strategies for Personally Engaging Students in Any Size Class — Online and In Person

Strategies for Personally Engaging Students in Any Size Class — Online and In Person

Maribeth Kuzmeski | Oklahoma State University

How to Teach and Learn Better Using Cases in Digital Marketing

How to Teach and Learn Better Using Cases in Digital Marketing

Mary Beth McCabe | National University

Avoiding Burnout: Guiding Students Through the Challenges of Social Media Marketing

Avoiding Burnout: Guiding Students Through the Challenges of Social Media Marketing

Rafic Sinno | University of Dubuque

The Content Marketing Mindset: Turning Students Into Titans of Creativity

The Content Marketing Mindset: Turning Students Into Titans of Creativity

Nicholas O. Mattar | Wayne State University

From Idea to Invoice: Launching a Fee-for-service Campus Consultancy

From Idea to Invoice: Launching a Fee-for-service Campus Consultancy

Tim Marshall | Baldwin Wallace University

Scalable Digital Marketing: Program Architecture for Undergraduates and Graduates

Scalable Digital Marketing: Program Architecture for Undergraduates and Graduates

Joie Hain | Clayton State University

From Education to Automation: Project-based Learning that Builds Digital Skills and Competencies

From Education to Automation: Project-based Learning that Builds Digital Skills and Competencies

Bryan Adams | Nazareth College

Life Outside the Classroom: How Professors Can Connect With Industry Opportunities

Life Outside the Classroom: How Professors Can Connect With Industry Opportunities

Ryan Russell | University of Tennessee at Chattanooga

To Smile or Not to Smile: Emojis--the New Frontier in Consumer Engagement Across Digital Platforms

To Smile or Not to Smile: Emojis--the New Frontier in Consumer Engagement Across Digital Platforms

Sajna Razi | University of Illinois at Chicago

Social Media Cartography: Create a Course Map for Improved Instruction

Social Media Cartography: Create a Course Map for Improved Instruction

Kay Beckermann | Minnesota State University Moorhead

Graduate Perspectives on Social Media Education and the Real-world Experience Spectrum

Graduate Perspectives on Social Media Education and the Real-world Experience Spectrum

Dr. Karen Sutherland | University of the Sunshine Coast

Hairy Arms and the Psychology, Practice, and Rigor of Design and Problem Solving in and out of the Classroom

Hairy Arms and the Psychology, Practice, and Rigor of Design and Problem Solving in and out of the Classroom

Ursula M. Bryant | University of Lynchburg

Flip Your Digital Marketing Course to HyFlex, Online, or Any Modality You Need!

Flip Your Digital Marketing Course to HyFlex, Online, or Any Modality You Need!

Richard Hanna | Babson College