STUKENT SOCIAL MEDIA MARKETING CHALLENGE WITH MIMIC SOCIAL
In Partnership with DECA
2017: October 16 – 27
2018: January 16 – 29
1st Place: $1,500
2nd Place: $1,000
The top 3 overall participants will be recognized on stage at ICDC in Atlanta, GA, April 24th, 2018.
Here’s your chance to compete in the world’s 1st social media marketing simulation used by top institutions around the world.
Test your social media marketing skills by managing a $50,000 budget in simulated ad dollars for a fictitious, global bag company marketing on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
Mimic Social teaches audience targeting, how to promote and schedule content, as well as mastering the key performance indicators that drive product sales.
Only one account is allowed per participant. Students who create a second account will be automatically disqualified from the competition.
WHAT SOCIAL MEDIA MARKETING PRINCIPLES WILL YOU LEARN?
WRITE TARGETED SOCIAL MEDIA ADS
You will learn and test different promotional strategies to create compelling social media ads across various social media network platforms. You’ll gain experience in writing ad copy that increases engagement and conversions.
PERFORM DEMOGRAPHIC TARGETING
You’ll analyze which types of content on which platforms resonate better amongst different demographics.
LEARN SOCIAL MEDIA CONTENT PROMOTION STRATEGIES
You learn the difference between earned, owned, and paid social media marketing promotion strategies. You will analyze various forms of media and different targeting strategies to achieve the greatest reach.
HOW TO MEASURE KEY PERFORMANCE INDICATORS
Knowing which indicators to measure and improve can make or break your social media marketing efforts. The Mimic Social Simulation will help you learn not only what these key performance indicators are, but also how to improve such indicators.
You will learn how to manage a social media marketing budget that allows them to place competitive bids to drive clicks, shares, likes, comments, etc.
PROPER CONTENT SCHEDULING
You learn the art of content scheduling. They will analyze data points and schedule out their posts to go live at optimal times.