Mimic Global Simulation Results

Last week we wrapped up our very first Global Mimic Simulation Competition.

Students from across the globe competed against each other in an online advertising competition to see who could run the most profitable online marketing campaign selling digital cameras online.

Each competitor received roughly $30k in simulated ad dollars to test, learn from results, optimize campaigns, and make data-driven decisions to increase their profits and ROI through their digital marketing efforts.

Let’s congratulate the top 3 finishers!

1st Place – James Strickland

strickland-profile

University – Methodist University

methodist-logo


Professor – Dr. J-D Knode

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Expected date of graduation:

May 2017

Major:

Marketing

Was this your 1st time using the Mimic Simulation:

No, I used the Mimic Simulation in my marketing class.

Why James said he was successful:

I placed my targeted keywords in the corresponding ads that I thought would deliver the best results.

Advice:

The advice that I would give is to make sure your keywords are placed in the corresponding ads and to frequently check the campaign review report to see if the conversions increased or not.

 

2nd Place – Jerry Isom

jerry-profile


University – University of Wisconsin-Whitewater 

wisc-whitewater-logo


Professor – Victor Barger 

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Expected date of graduation:

May 2016 MBA

Major:

Marketing & Project Management

Was this your 1st time using the Mimic Simulation:

No, I used the Real Deal Simulation in Marketing 772; Internet Marketing.

Why Jerry said he was successful:

I used the strategy of looking at the profit revenue that was generated from the product and the profit. Finding keywords to describe the products, coming up with catchy phrases for the headlines, and building the landing pages with information.

Advice:

Advice for other students I would say to take your time. Don’t rush through the simulation. It takes time to find the right mix of keywords for the products, even more time to develop an Ad. Just take your time.

Connect with Jerry on LinkedIn

 

3rd Place – Ryan Younger

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University – Oregon State University 

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Professor – Daren Podrabsky

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Expected date of graduation:

June 2016

Major:

International Business Marketing and Administration

Why Ryan said he was successful:

Part of my success, I think, was having run the sim last term learning from it and watching the videos and links to learn as much as possible. Also having bought a camera before I looked at it from the point of view of “What would I be looking for?”.

Advice:

I think spending time watching the videos and reading the links helped a lot. Spend time thinking about it even when you’re not logged in: What would you look for? If you received an email, what would stand out to you and make you want to open it and go to the website?

Connect with Ryan on LinkedIn 

 

I thought it would be fun to show the top 20 finishers and some of their KPI’s.

Results table from the top 20 competitors

You can sort this table to see who excelled in which areas.

RANKNameRevenueProfitsROIReach (ad impressions + email opens)
1jim strickland $1,701,780 $240,022 616% 1,587,620
2Jerry Isom $1,700,787 $175,942 421% 1,385,782
3Ryan Younger $1,237,710 $147,137 385% 980,545
4Ryan Palmer $1,169,088 $142,522 372% 932,305
5Marcy Kikukawa $1,114,462 $135,588 367% 926,720
6Miranda "Pizza Cat" Friel $992,159 $124,222 335% 682,095
7Mark DeVito $981,680 $123,897 328% 633,234
8Ryan Bertsch $902,677 $123,740 322% 628,306
9Rowan Holness $834,249 $121,468 317% 627,949
10Mary Beth McCabe $721,038 $110,272 313% 571,145
11Manda Moberly $662,366 $77,742 310% 476,313
12Fariha Khayyam $546,362 $76,676 309% 451,209
13Jader Sala $318,709 $43,067 276% 441,041
14Carey Casile $283,535 $41,497 250% 286,661
15Khrystine Raymond $279,365 $37,988 233% 283,235
16Isabella Shinohara $235,745 $37,263 229% 244,336
17Michael Rahman $204,915 $33,215 213% 241,020
18Erin Parish $201,504 $32,556 205% 211,539
19Emira Oliveros $188,619 $30,346 197% 207,351
20Lejla Arapcic $86,879 $14,823 179% 166,625

Congratulations to all participants. Usually, professors have their students spend weeks to months cranking through Mimic. This competition was just a week. I know a lot of hustle was put forth and it showed in the results!

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Trevor Erikson

Vice President, Stukent, Inc. at Stukent, Inc.
I'm from Idaho, best place ever. Currently working the pavement on our ed-tech startup - Stukent, Inc. Follow me through my social media channels to see what keeps me busy.

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Comments 1

  1. I noticed that the top 3 finishers were all male students, some who have already taken the class. Congratulations to all who at least completed the six rounds. Congrats to Marcy and Miranda for being the lead women here. I was grateful to have landed in the top 10, and that will be a nice present to tell my four teenagers, who think mom is lame sometimes! Perhaps I should have watched the video earlier, instead of at the end. I would have learned more instead of waiting til it was late in the game.

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