Michelle Charello

Social Media Marketing

Stukent Author • Subject Matter Expert • Peer Reviewer

I’m from Rhode Island. I received my master’s in marketing from Bryant University and later went to Texas A&M for my MBA. I currently serve as Vice President of Marketing at AlphaStruxure, an Energy as a Service provider formed as a joint venture between Schneider Electric and The Carlyle Group. In this capacity, I am responsible for leading the marketing strategies to help energy-intensive private- and public-sector organizations unlock ambitious energy transformations.

Before joining AlphaStruxure, I spent over a decade in various marketing and communications roles at Schneider Electric, a Fortune 500 company and one of the world’s most sustainable corporations. I have led integrated marketing communications; paid, owned, and earned media creation; brand strategy; content and thought leadership efforts; and events for multiple segments and industries in a global capacity. In addition, I was responsible for managing the personal social media accounts of a global CEO, ranked by Harvard Business Review as one of the top-60 Best Performing CEOs in the World. During this tenure, I grew this CEO’s social media following by hundreds of thousands. I have also supported social media handles and marketing efforts for other prominent executives, large corporations, small-to-medium businesses, and events such as the Department of Energy’s Solar Decathlon and the Paris Marathon.

Why is education important to you?

I believe it’s important to educate the future generation who will enter the workforce with innovative ideas. I also believe in access to education to all around the world. Education is a privilege today but it should be a natural right.

What does being an Innovation Partner mean to you?

It means I’m able to educate and make an impact on future generations.

What made you want to innovate with Stukent?

I saw a gap in the market and Stukent was willing to address it by partnering with me to author the “Essentials of Social Media Marketing” courseware.

What are your hobbies?

I love chasing my two children around, playing soccer, and watching the New England Patriots.

What is your favorite TV show?

My favorite TV show is “This Is Us.”

Social Media Link

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"Thanks again for allowing my class to participate in the testing of this simulation.
They really loved it and report weekly about how much they are learning."
Elaine Winship
Professor of Communication Arts
St. Thomas Aquinas College