The Public Relations Bundle: A Complete Digital Courseware + An Award-winning Simulation
A digital courseware that provides students with comprehensive knowledge of all things PR. This is a great fit for any introductory PR or media relations course. Loaded with assignments, auto-graded quizzes, lesson plans, and more teaching resources, it will certainly make your job easier.
What better way to learn than by doing? Students step into the role of PR Account Director with the chance to immediately implement your lessons into everyday scenarios. The real-world experience without the real-world risk frees students to flourish. “Students can’t wait to do this homework!”
Table of Contents
Chapter 1: The Theory and Practice of Public Relations
Chapter 2: History
Chapter 3: Ethics
Chapter 4: Integrated Marketing Communications
Chapter 5: Research
Chapter 6: Planning
Chapter 7: Implementation
Chapter 8: Evaluation
Chapter 9: Public Relations Writing and Storytelling
Chapter 10: Crisis Management
Chapter 11: Social Media and Public Relations
Chapter 12: Global Public Relations
Chapter 13: Careers in Public Relations
More Than Textbook, a Comprehensive Digital Course
PR Principles
Focus on the RPIE Model
About The Authors
Jamie Ward
Jamie is an associate professor of public relations at Eastern Michigan University. As an avid researcher and writer, she has published and presented content at national and international conferences and business events on topics related to public relations, social media, storytelling, crisis communication, and ethics.
Alisa Agozzino
Alisa Agozzino, Ph. D., is an Associate Professor of Public Relations at Ohio Northern University. As the PR program head, she has taught over 16 different classes within the major and developed a social media minor for any major on campus. She has received numerous awards for teaching, including the international Pearson Award for Innovation in Teaching with Technology.
What Will Your Students Learn Using The Simulation?
KEY LEARNING OBJECTIVES
Students will learn how to:
- Identify email content that professionally and effectively pitches to media contacts
- Analyze media contact information in order to select those best suited to receive pitches
- Analyze target-audience research to select the best content options for an audience
- Select content that communicates effectively in cases of public relations crises
- Write a press release
- Demonstrate effective use of content sequencing within a press release
- Create social media posts that appropriately align with a target audience
- Demonstrate knowledge of Associated Press style
- Select sound responses to ethics-based questions
- Respond effectively to social media related questions
Hands-on Experience Without the Risk
Mimic Public Relations is a simulation that gives your students hands-on educational experiences with important elements of professional public relations practice. This simulated environment allows your students to take risks and learn from mistakes before reaching out to real media contacts and influencers. This is the perfect simulation for any principles or public relations writing course.
Build Email Pitches
Analyze & Select Media Contacts
Create Social Media Posts
Selecting & Writing Press Releases
10 Reasons to Use the Public Relations Bundle
1. Engages students in real-world scenarios
2. Requires students to analyze media contacts, objectives, and research to make informed decisions
3. Helps students apply and practice public relations principles and concepts
4. Auto-grades assignments and offers students personalized feedback
5. Works perfect for in-person or online instruction and a variety of class sizes
6. Utilizes the controlled simulation environment to simulate public relations crisis
7. Gives students the opportunity to practice professionalism in the workplace by communicating with co-workers and learning proper email etiquette
8. Shows students how to build press releases using the inverted pyramid technique
9. Includes weekly briefings from a fictitious boss
10. Pairs perfectly with the “PR Principles” digital textbook, which is updated annually
Simplify Education
with LMS Integration
Single Sign-on | Rostering | Grade Book Syncing | Deep Linking
