Mimic Sports Marketing

Master Your Sports Marketing Game

Give your students a winning approach on and off the field

Introducing a Revolutionary Sports Marketing Simulation

Mimic Sports Marketing

Students will receive hands-on educational experiences with important elements of Sports Marketing in a fictitious scenario in which they take on the role of marketing manager at Ares, a fictional shoe manufacturer. 

Student work concerns setting up and managing the service and minimizing gaps between customer expectations and perceptions.

Learning Objectives

Round by Round

Round 1

Evaluate Current Product Line

Round 2

Relaunch Product

Round 3

Analysis of Relaunch and Adjustments

Round 4

Analysis of Relaunch and Adjustments

Round 5

New Product Creation and Decisions

Round 6

New Product Work

Round 7

Crisis Management

Round 8

Crisis Management (cont.)

Round 9

Optimize and Contract Management

Round 10

Review and Optimize

Round 11

Review and Optimize

Stukent Simternships™ — Redefine Business Education

Redefine hands-on education with a Stukent Simternship™! A Simternship goes beyond your average business simulation, giving your students the opportunity to put the concepts you’re teaching them to work.

A Stukent Simternship packs months of role-specific training into a single semester. Your students will step into real-world positions, allowing them to gain experience, master marketable skills, increase their knowledge retention, and yes, even make mistakes in a low-risk environment.

With Stukent Simternships, your students get a powerful, resume-worthy experience, while you get a hassle-free semester. Talk to a Stukent course consultant today to see how a Simternship can transform your classroom!

Simplify Education

with LMS Integration

Single Sign-on   |   Rostering   |   Grade Book Syncing​  |  Deep Linking

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Available Fall 2023

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