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Register for the Brand Management Launch on January 13!

Register for the Courseware Launch on January 13!

Mimic Brand Management Roadmap

Round 1: Research Brand Improvements 

Round 2: Reposition the Brand

Round 3: Communicate the Right Message and Refine the Media Mix

Round 4: Landing Page A/B Testing and Updated Media Mix

Round 5: Awareness of the Buyer's Journey and Online Customer Experience

Round 6: Consideration of the Buyer's Journey and In-store Customer Experience

Round 7: Architect a Line Extension

Round 8: New Competitor

Round 9: Co-branding for Brand Equity

Round 10: Co-branding for Audience

Round 11: Working with Co-branding

Mimic Brand Management

Key Learning Objectives

In this simulation, students will play the role of an assistant brand manager for Buhi Supply Co.

Defend and Uphold the Brand
Students will gain hands-on experience upholding public perception of a brand.

Brand Guide
Students will map the buyer's journey for the online and in-store experiences, then create a brand guide for marketing materials.

Collecting Insights
Students will be tasked with gaining insights from customers and using those insights to improve the brand.

Line Extension
Students will architect a line extension for the brand.

Adjusting the Brand
Students will see how changing price, positioning, and product impacts a brand's performance.

Co-branding
Students will select co-brand opportunities and manage the relationship(s).

The Most Up-to-date Brand Management Courseware

Updated every year based on instructor and student feedback.

Includes many resources that help you teach a more engaging course.

Backed by the best customer support team.

Simplify Education

with LMS Integration

Single Sign-on   |   Rostering   |   Grade Book Syncing​  |  Deep Linking

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Available Fall 2023