Keyword Research 101

What you will learn:

Part 1

  • What are seed keywords?
  • Understanding searcher intent and how to maximize keyword research efforts with it.
  • How to find competitor sites to see which keywords they are ranking for.
  • Understanding long tail keywords and how to rank for them in search.

Part 2

  • Free keyword research tools that you need to use.
  • Understanding keyword competitiveness.
  • How an advanced tool like LongTail Pro can save you time and increase results.
  • Browser plugins you need to install.

Watch the Expert Session:

Part 1

Part 2

Summary

 

Having a keyword research strategy is crucial to the overall success of your online marketing strategy.

Creating powerful content is important, but what should you write about?

In this Expert Session, George Do covers multiple ways of finding “money” keywords for eCommerce sites. If you manage an eCommerce site or looking at starting one up, these two Expert Sessions on Keyword Research are a must watch.

Practice Quizzes

Part 1

 

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DOWNLOAD QUIZ

 

Part 2

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DOWNLOAD QUIZ


Resources and links mentioned in this Expert Session:


Speaker: George Do

Bio: George Do is the COO of Long Tail Pro and Co-founder at WiredInvestors.com. In a past life, he worked in the financial services industry in Hong Kong. He has purchased a number of online businesses and has experienced firsthand the effect that good keyword research and conversion rate optimization can have on online businesses.

Topic: Keyword Research

Summary: Learn the latest keyword research strategies to drive increased traffic and sales to your website.

Duration: Part 1 = 27 minutes, Part 2 = 19 minutes

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