Corporate Social Advocacy

Corporate Social Advocacy, where corporations take a public stance on a social issue, is a hot topic right now. Corporate social advocacy is a difficult topic because it often involves polarizing issues so if you get it wrong you could be “cancelled” or suffer a reputational crisis. Author Shelley Wigley and industry expert Reace Smith are to help explain how to integrate a difficult topic into your communication classes!

April 14, 2023 12:00 pm MST