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Transmedia Storytelling and Content Planning: Planning like the Marvel Cinematic Universe
Richard Hanna
About this webinar
In this session, we will discuss the keys to transmedia storytelling and how it applies to digital marketing and social media. Transmedia storytelling is term used to describe when a single or continuous story is told across a variety of media. For example, in the Marvel Cinematic Universe, there are different movies and television shows that have both separate storylines and also tie-ins to other shows or movies to tell a continuous story. In this session, we will discuss the key elements of storytelling and how those elements crossover with the storytelling we observe in the Marvel Cinematic Universe.
Meet your presenter
Dr. Rich Hanna is a senior lecturer in marketing at Babson College. His areas of expertise include digital marketing, social media, email marketing, research & analytics, and sales. His research has appeared in a variety of scholarly journals and he has coauthored two books: Email Marketing: Email Marketing in a Digital World and Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform. In addition to teaching and research, Dr. Hanna consults in digital marketing, social media, survey design, and analysis. Prior to academia, Dr. Hanna worked in marketing research consulting, B2B sales, and marketing communications.
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