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Stukent Digital Summit

Teaching Marketing in the Modern Classroom

Beatrice Epwene

Marcia Gomez, M.S.

Wahiba Chair, MBA

Elva Fisher

About this webinar

AI

Career Readiness

Classroom Engagement

Teaching Strategies

Whether you are looking to modernize your tech stack, integrate more hands-on AI learning, or better prepare students for the 2026 job market, this summit offers the tools and inspiration to stay ahead of the curve.

In this dynamic event, we covered three critical areas:

Preparing students for an "AI-fluent" marketing workforce by providing insights into AI's impact and specific strategies.

Building your AI Educator’s Tool Kit by taking a look at the latest AI tools to enhance classroom engagement and foster creativity.

Mastering the next frontier of social media by diving into Bluesky to teach digital networking and community building.

Session 1

Entry-Level Roles and Career Readiness: Evolving Dynamics in the Age of AI

Beatrice Epwene

This session will focus on the shift in the workplace resulting from the arrival of artificial intelligence. The session will discuss the skills, knowledge, and talent expected of anyone entering the workforce today. It especially speaks to college graduates seeking entry-level roles, as well as to those preparing and advising students for their future careers. The session will emphasize that AI literacy is about more than theoretical knowledge of AI; it also involves understanding its practical application in an AI-First world.

Session 2

AI in Action: Tools, Tips, and Tricks for Teaching Marketing and Communications

Marcia Gomez, M.S.

Join this engaging session for professors seeking practical ways to incorporate AI into their teaching. This webinar will showcase useful AI tools, easy-to-apply prompting techniques, and creative classroom ideas for marketing and communications courses. Attendees will see how AI can support brainstorming, content development, personalization, feedback, and student skill-building without losing the human thinking that great teaching requires. The session will include actionable examples, teaching ideas, and strategies educators can adapt for a wide range of course types and experience levels.

Session 3

Using Bluesky for Teaching and Learning

Wahiba Chair, MBA

Elva Fisher

At 42M registered users, Bluesky, the decentralized alternative to X, is rapidly gaining traction, especially among academics and educators. However, empirical research on Bluesky remains largely focused on scholarly networking rather than classroom pedagogy. In this session, Wahiba and Elva share findings from their study on using Bluesky as a teaching and learning tool in hybrid communication courses. Attendees will walk away with actionable strategies for incorporating Bluesky in their classroom, using low-stakes, experiential activities and evidence-based approaches designed to improve learning and build community in an AI-driven world.

Resources

Session 1 Slide Deck
Session 2 Slide Deck
Session 3 Slide Deck
Wahiba Chair's Resources
The Academic’s Guide to Bluesky (Times Higher Education)
What Is Bluesky? Here’s What You Should Know (Buffer)
Bluesky Keywords (to measure course hashtag engagement)

Explore more with Stukent

Real-world tools for future digital marketing professionals, explore the Digital Marketing Suite
Equip students for success in an AI-driven future! Explore Stukent’s GenAI Simternship and Courseware Bundle!
Check out our resource library filled with classroom-ready AI activities and planning materials for your next course!

Meet your presenters

Beatrice Epwene

Associate Teaching Professor of Communication

Penn State University, Harrisburg

Dr. Beatrice Epwene is an associate teaching professor of communication at Penn State Harrisburg. With over 18 years of experience in the higher education classroom and several forays into the professional world, Dr. Epwene is a pioneering faculty member and researcher in the world of artificial intelligence.

With a Ph.D. in new media communication technologies, Dr. Epwene is never afraid to be at the forefront of emerging technologies. She was the first, at the time, to deploy X (formerly Twitter) for teaching and learning in her classroom. In the age of AI, it is no surprise that she is teaching pioneering courses in artificial intelligence at her university.

Dr. Epwene is particularly committed to expanding AI awareness and access among learners worldwide, believing that equitable AI literacy is essential in preventing future technological divides. Her work emphasizes that the next generation must not only use AI tools, but they must understand them, question their reach and possibilities, and shape their development responsibly. She is a zealous emissary for an AI-first world.

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Wahiba Chair, MBA

Assistant Professor & Subject Lead

University Canada West

Wahiba Chair is an award-winning educator and strategist with over 15 years of experience in higher education, technology, marketing, and communications. Since 2014, she has empowered thousands of students and professionals at top Canadian universities, including University Canada West, Simon Fraser University, and the University of British Columbia, to advance their careers through industry-focused teaching. In 2024, Wahiba was honored with the prestigious Excellence in Teaching and Learning Award at University Canada West for her exceptional contributions to student success. With a focus on empathy, community building, and educational technologies, Wahiba is passionate about designing experiential, human-centered, and engaging learning experiences.

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Marcia Gomez, M.S.

Senior Lecturer

University of Miami

Marcia Gomez is a communications professional with over 20 years of experience delivering solutions across the arts, higher education, and nonprofits as president of Blank Canvas Communications, LLC. She is also a full-time lecturer at the University of Miami’s School of Communication. Gomez has been active in the Miami PRSA chapter for nearly two decades, serving as president in 2015. She also leads Boost PR Labs, offering workshops on AP Style, news releases, pitching, and using AI in PR. She holds master’s degrees in integrated communications advertising and public relations and e-commerce.

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Elva Fisher

Marketing & Communications Administrator

BGC Cochrane & Area

Elva graduated as valedictorian from University Canada West in Spring 2024 with a BA in business communications and continues contributing to university research initiatives. She is the marketing and communications administrator at BGC Cochrane & Area, leading strategic communications that strengthen community support for children and youth. Elva also serves on the board of Accessibility Renovations for Kids (ARK), where she leads marketing efforts to raise awareness and support accessible home renovations for children with mobility challenges.

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