About this event
Marketing Principles
Real-world Clients
AI
Experiential Learning
Join Rita Schwisow as she shares her real-world approach to course design that gives her students hands-on industry experience! From sourcing client partnerships to real-world collaboration, Rita will demonstrate how she leverages Stukent tools to build essential marketing and AI skills in the classroom.
In this session, you will learn how to:
Source and select client partners for semester-long student projects
Integrate Stukent tools to teach core marketing and AI concepts seamlessly
Keep students engaged and accountable while delivering tangible value to real businesses
Reserve your spot today to bring practical, real-world learning to your marketing principles course.
Meet your presenter
Rita Schwisow is a marketing and sales educator at the University of Utah who is passionate about making the classroom feel less like a lecture hall and more like the real world. After spending 20 years in B2B sales and leadership at AT&T, she transitioned to higher education, where she brings experiential learning through real-world clients, hands-on projects, and AI literacy into her courses. Rita is also pursuing a PhD in management, with research focused on sales and AI. Her teaching philosophy is simple: students learn marketing best when they do marketing, not just read about it.
