10 percent to a good cause

Stukent Pledges 10% to a Good Cause

There aren’t very many of us. We are small in number, but we are mighty! We are the folks dedicating our lives to furthering and improving marketing education. We recently decided to publish Becker, Berney, Hanley and McCabe’s Mobile Marketing Essentials text. While preparing for publication, these wonderful authors suggested that we make a donation to Marketing Edge using the …

stukent helps dell

How Stukent Is Helping Dell Computers

In 2011, I taught digital marketing for the first time. I had NO IDEA what I was getting myself into! Five years have passed since then. For the first two years after I taught, I kept thinking about how badly higher education and business marketing professors needed better resources to do a better job of teaching online marketing. More importantly, …

mobile marketing essentials

Announcement: Introducing A New Mobile Marketing Textbook

The first digital textbook on the subject of Mobile Marketing is here. We are proud to announce that this book will be available for use in Fall 2016 for a select number of early adopters. Mobile Marketing Essentials will come with all of the resources you have come to expect from Stukent: Professor and Student Lecture Slides Lesson Plans Quizzes …

Mimic Global Simulation Results

Last week we wrapped up our very first Global Mimic Simulation Competition. Students from across the globe competed against each other in an online advertising competition to see who could run the most profitable online marketing campaign selling digital cameras online. Each competitor received roughly $30k in simulated ad dollars to test, learn from results, optimize campaigns, and make data-driven decisions …

New Update for Textbook Chapter Quizzes

We continually learn from the professors and students using the Stukent courseware. We soak in their feedback like a sponge and implement their ideas as we update our internet marketing textbooks and simulations. Over the past two years, we’ve made dozens of updates suggested by our users. We care very much about each student’s grade and want them to feel …

New Simulations From Stukent – THE BIG NEWS

We have developed a robust simulation platform we call Mimic. This will allow us to keep bringing you the best digital marketing simulations in the world. But more importantly, it allows us to also bring you additional simulations with more integrity and more features. We begin our rollout of additional simulations with this launch of an internet marketing simulation for …

Internet Marketing Essentials Update

Internet Marketing Essentials Quick Updates

Two important and quick announcements about Internet Marketing Essentials: More updates to the book have been completed for the Fall 2015 semester. You can review and see the changes made with our new Book Updates Timeline. Click here if this is the first you have heard of Internet Marketing Essentials. See the updates here if you’re using the book this …

social media marketing textbook

A One Of A Kind Social Media Marketing Textbook

It might be at the 11th hour, but as promised, the highly anticipated Social Media Marketing: Principles and Strategies digital textbook is here. Log into your account at Library.Stukent.com, to view the text. If you still need an account, request your access here. Andrew Stephen and Yakov Bart have done an extraordinary job with this book. All of us on …

one new professor tool

One Amazing New Tool for Digital Marketing Professors

No other company has their sights set on helping digital marketing professors like we do here at Stukent. Today, we’re taking it to another level. Professors have frequently asked us for a chance to speak with other professors that successfully use Stukent to teach internet marketing.  In the past, we have obliged by sharing contact information and email introductions. We …