stukent 2016 christmas

Merry Christmas from Stukent!

2016 has been such a great year here at Stukent. This was our third annual Christmas party. Yep. That’s right. We turned three! This year we did an office party for all of the now over 20 employees in the warehouse. We had a blast playing games, eating yummy food, being crazy (see below), picking up bonus checks, and enjoying …

Stukent’s Mimic Simulation Winners at Piedmont’s AMA Conference

Stukent first launched its digital marketing courseware at the Winter AMA Marketing Educators Conference in Orlando, Florida in 2014. Since then, Stukent has been a proud sponsor of many AMA events. Most recently, Stukent donated free Mimic Pro access and prizes for the winners for an AMA conference competition held for marketing students from various institutions in the area surrounding …

media planning essentials

Announcement: Media Planning Essentials Textbook

There is an undeniable truth in society that nothing lasts forever. To quote the Greek philosopher Heraclitus: “Everything changes and nothing stands still.” In other words, the only constant in life is change itself. This can especially be applied to technology and media. Along with change comes adaptation. Those who cannot adapt, fail. In an ever-growing world, innovation is key …

10 percent to a good cause

Stukent Pledges 10% to a Good Cause

There aren’t very many of us. We are small in number, but we are mighty! We are the folks dedicating our lives to furthering and improving marketing education. We recently decided to publish Becker, Berney, Hanley and McCabe’s Mobile Marketing Essentials text. While preparing for publication, these wonderful authors suggested that we make a donation to Marketing Edge using the …

stukent helps dell

How Stukent Is Helping Dell Computers

In 2011, I taught digital marketing for the first time. I had NO IDEA what I was getting myself into! Five years have passed since then. For the first two years after I taught, I kept thinking about how badly higher education and business marketing professors needed better resources to do a better job of teaching online marketing. More importantly, …

mobile marketing essentials

Announcement: Introducing A New Mobile Marketing Textbook

The first digital textbook on the subject of Mobile Marketing is here. We are proud to announce that this book will be available for use in Fall 2016 for a select number of early adopters. Mobile Marketing Essentials will come with all of the resources you have come to expect from Stukent: Professor and Student Lecture Slides Lesson Plans Quizzes …

Mimic Global Simulation Results

Last week we wrapped up our very first Global Mimic Simulation Competition. Students from across the globe competed against each other in an online advertising competition to see who could run the most profitable online marketing campaign selling digital cameras online. Each competitor received roughly $30k in simulated ad dollars to test, learn from results, optimize campaigns, and make data-driven decisions …

New Update for Textbook Chapter Quizzes

We continually learn from the professors and students using the Stukent courseware. We soak in their feedback like a sponge and implement their ideas as we update our internet marketing textbooks and simulations. Over the past two years, we’ve made dozens of updates suggested by our users. We care very much about each student’s grade and want them to feel …