December 2016 News You Can Use

Tis’ the season for shopping, and the numbers are in: Thanksgiving Day + Black Friday online spend hit $5.27 billion, a whopping 17.7% increase over 2015. Shopping on Black Friday, alone, rang in at $3.34 billion – the first time EVER that number climbed above $3 billion. Mobile shoppers also set a Black Friday record with their $1.2 billion spend. …

November NYCU 2016

November 2016 News You Can Use

With Black Friday right in front of us and the Christmas season coming, it’s time for serious students of digital marketing to pay close attention. There’s much to be learned from the campaigns the season will generate. Don’t just act like a kid in a candy store, though, pick a niche and the top marketers within that niche. Subscribe to …

nycu october 2016

October 2016 News You Can Use

How will marketers be affected by the move towards private messaging and away from big board social media? What toll will the rising clamor in favor of ad-blocking tools take on internet advertisers? Or will other nations follow the EU’s lead and say ad blocking is a violation of net neutrality? We’ll take a look at those topics, and more, …

NYCU September 2016

September 2016 News You Can Use

Have you considered the emerging opportunities in social media marketing to Chinese consumers lately? Are you aware of recent changes to Google’s local business review markup rules – changes that could result in a Google slap for the uninformed? You can get insider information on those stories, as well as summaries of other crucial digital marketing topics, in this issue …

NYCU August 2016

August 2016 News You Can Use

Are Google and Facebook tweaking their business, hoping to get more of your business? What’s important to know about Instant Articles, imported call conversions, and 360 video? Have you fallen for any of the myths concerning email marketing? Take a few minutes to consider news that could make a major shift in the way you approach digital marketing in the …

July 2016 news you can use

July 2016 News You Can Use

Get inquiries via text message from prospects who see your PPC ads, probe the mysteries of RankBrain, or find out how to get more leverage from Google Analytics – you can do all of that and more by following the links in the summaries below. Don’t let summer vacation stop you from staying in touch with what’s happening in digital …

June 2016 NYCU

June 2016 News You Can Use

Looking for a way to stand out from the crowd and get noticed by prospective employers or clients? Here’s how: Keep working while the others are playing. This issue of News You Can Use is packed with information you need to succeed. We don’t stop keeping up with digital marketing trends during the summer… and neither should you! Let’s get …

may 2016 NYCU

May 2016 News You Can Use

It was tough weeding out the contenders this month. Google keeps testing new ad displays (even colors) and experimenting with the AdWords mobile/desktop conundrum. Their tests are drawing plenty of buzz, but we’ll watch for an announcement before we get too excited. Meanwhile, there’s plenty of actionable news to discuss. We’ll cover the most recent raid on link value, how …

April 2016 News You Can Use

April 2016 News You Can Use

Want to know how to boost your Quality Score and become an AdWords ninja? How about learning about a quick way to tweak Twitter to help feed your mailing list? Or maybe finally knowing for sure which ranking factors Google sees as most important? Get the straight scoop on those and more digital insider marketing stories in this issue of …

Stukent March 2016 NYCU

March 2016 News You Can Use

Here are three things you can learn from this edition of our monthly news wrap-up: Is Wikipedia really building an open source search engine? A new way to test and tweak your AdWords campaigns. How to get the most from Facebook marketing. We’re packing all of that (and more) into this month’s update on the breaking news and top stories …