NYCU September 2016

September 2016 News You Can Use

Have you considered the emerging opportunities in social media marketing to Chinese consumers lately? Are you aware of recent changes to Google’s local business review markup rules – changes that could result in a Google slap for the uninformed? You can get insider information on those stories, as well as summaries of other crucial digital marketing topics, in this issue …

NYCU August 2016

August 2016 News You Can Use

Are Google and Facebook tweaking their business, hoping to get more of your business? What’s important to know about Instant Articles, imported call conversions, and 360 video? Have you fallen for any of the myths concerning email marketing? Take a few minutes to consider news that could make a major shift in the way you approach digital marketing in the …

July 2016 news you can use

July 2016 News You Can Use

Get inquiries via text message from prospects who see your PPC ads, probe the mysteries of RankBrain, or find out how to get more leverage from Google Analytics – you can do all of that and more by following the links in the summaries below. Don’t let summer vacation stop you from staying in touch with what’s happening in digital …

June 2016 NYCU

June 2016 News You Can Use

Looking for a way to stand out from the crowd and get noticed by prospective employers or clients? Here’s how: Keep working while the others are playing. This issue of News You Can Use is packed with information you need to succeed. We don’t stop keeping up with digital marketing trends during the summer… and neither should you! Let’s get …

may 2016 NYCU

May 2016 News You Can Use

It was tough weeding out the contenders this month. Google keeps testing new ad displays (even colors) and experimenting with the AdWords mobile/desktop conundrum. Their tests are drawing plenty of buzz, but we’ll watch for an announcement before we get too excited. Meanwhile, there’s plenty of actionable news to discuss. We’ll cover the most recent raid on link value, how …

April 2016 News You Can Use

April 2016 News You Can Use

Want to know how to boost your Quality Score and become an AdWords ninja? How about learning about a quick way to tweak Twitter to help feed your mailing list? Or maybe finally knowing for sure which ranking factors Google sees as most important? Get the straight scoop on those and more digital insider marketing stories in this issue of …

Stukent March 2016 NYCU

March 2016 News You Can Use

Here are three things you can learn from this edition of our monthly news wrap-up: Is Wikipedia really building an open source search engine? A new way to test and tweak your AdWords campaigns. How to get the most from Facebook marketing. We’re packing all of that (and more) into this month’s update on the breaking news and top stories …

NYCU - January

January 2016 News You Can Use

Are you serious about your resolutions for 2016? The truth is, most people give up unless they want something badly enough. Here’s hoping you resolve to do what you need to do to get you to where you need to go! Here’s our monthly update on digital marketing news you don’t want to miss. 1. SOCIAL MEDIA SAVES LIVES Topic:  Key …

december news you can use

December 2015 News You Can Use

Tis’ the season! While students and (most) employees are looking forward to some holiday time off soon, digital marketers are busy making sure content is promoted, and sales are made. That’s something to think about when planning a career in SEO, PPC advertising, copywriting – or any other online pursuit. There are times when you need to be nose-to-the-grindstone… while …