August 2018 News You Can Use

Shake off that summer sluggishness and get in gear. There’s plenty going on in the always-changing world of digital marketing: Facebook gave marketers a break on the sometimes difficult task of certification The rumor about the death of podcasts was terribly over-exaggerated Automation is coming to an advertising platform near you You can get a guided tour through Google Search …

Professor of the Month: Rochelle Grayson

Rochelle Grayson Marketing Instructor University: Langara College Location: Vancouver, British Colombia Professor Rochelle Grayson teaches marketing courses at Langara College and is a program advisor and industry chair for The Digital Strategy Certificate program at UBC Saunder School of Business. During this time she developed the program structure, curriculum and content for courses such as Digital Performance and Leadership, Digital ROI, Digital …

July 2018 News You Can Use

The potential impact from some of the digital marketing highlights this month is absolutely huge. Join us for a look at issues like these: A Supreme Court ruling could change the face of ecommerce Apple is stepping in to prevent Facebook and Google from tracking you Instagram is allowing users to stream long-form video Get those and other digital marketing …

Professor of the Month: Kinda Wilson

Kinda Wilson Business Instructor University: Oklahoma State University Location: Tulsa, Oklahoma Professor Kinda Wilson teaches marketing at Oklahoma State University and has consulted for national corporations. She has helped one company streamline management efficiency for 650 stores. Wilson also worked as marketing and PR director for a career tech system, overseeing all marketing and advertising for thirty school districts. Professor Wilson was …

Brennan Davis Why I Wrote Marketing Analytics

Why Write a Marketing Analytics Textbook?

Writing a textbook is not an easy undertaking. When I decided to write my textbook, Marketing Analytics, there were plenty of people who told me that writing a textbook would be a waste of time. So, why did I write it? I knew it would be a challenge, but I wanted a textbook my students could leverage for jobs. All …

June 2018 News You Can Use

Choosing the news stories we highlight is never an easy job. This month, it was darned near impossible. Given all the commotion it generated, you may have thought the only thing getting talked about recently was the new GDPR regulations. Not so. Hey, we gave you the heads-up and all the info you need about GDPR back in the April …

Professor of the Month: Stephen Marshall

Stephen Marshall Department Chair | Associate Professor University: East Tennessee State University Location: Johnson City, Tennessee   Stephen Marshall, Ph.D. is an Associate Professor and Chair of the Department of Media and Communication at East Tennessee State University. He is currently Adobe’s 2018 Experience Cloud Industry Expert in Higher Education and he works as a brand strategist consultant for Creative Energy …

7 Tips For Getting A New College Course Approved

One of the great parts of being an instructor is the chance to enlighten young minds by sharing your knowledge and passion with students. But what if you are passionate and knowledgeable about a discipline that isn’t covered adequately at your university or isn’t covered at all? You may have a ridiculous passion for bagpiping but no one in your …