How Universities can Benefit from Student Content

The next generation of college students is comprised of young adults who live internet-connected lives. They’ve grown up with advanced technologies in the palms of their hands. They may not know what MySpace is, but many of them spend hours per day browsing their Facebook feeds. These young adults are main contributors of the text, photos, audio files, and videos …

10+ Resources to Improve Teaching

While some instructors have been in the classroom during what for many has been a “summer break,” once Labor Day has come and gone, schools across the country are ramped up and teachers are dialed in. As you get back to the books and deep into lesson plans, we not only wish you a successful school year but also share …

Video marketing, Facebook Video marketing, and YouTube marketing is critical for companies that want to establish a presence online.

Video Marketing: 3 Tips to Start Your First Campaign

By now you’ve heard plenty about video marketing. You might know that Facebook alone generates 8 billion video views on a normal day. You probably know that video consumption doubles every year. You’ve probably seen how video generates an average of over 1200% more shares than text/images combined! And if you haven’t, now you know! Video marketing, Facebook Video marketing, …

bill jolley norwich stukent professor of the month

Professor of the Month: Bill Jolley

Bill Jolley Business Professor University: Norwich University Location: Burlington, Vermont Professor Bill Jolley graduated from the University of Florida with an MBA before spending 25 years in the corporate world where he held several senior executive level positions in marketing, strategic planning, and research with companies including Coca-Cola USA, Mars Inc. (USA and Europe), Nestle USA, and The Walt Disney Company. He …

Powerful Resources for Digital Marketing Teachers

An overview of the Stukent Digital Summit Fort Meyers, Florida. Michigan. Lisbon, Portugal. At the start of the inaugural Stukent Digital Summit, participants were asked to post their locations. Buffalo. Boise. Canada. Zurich. Connecticut. Texas. Individuals in these places and more were brought together thanks to the virtual nature of the conference—each connecting to hear from leaders in education and …

August 2018 News You Can Use

Shake off that summer sluggishness and get in gear. There’s plenty going on in the always-changing world of digital marketing: Facebook gave marketers a break on the sometimes difficult task of certification The rumor about the death of podcasts was terribly over-exaggerated Automation is coming to an advertising platform near you You can get a guided tour through Google Search …

Professor of the Month: Rochelle Grayson

Rochelle Grayson Marketing Instructor University: Langara College Location: Vancouver, British Colombia Professor Rochelle Grayson teaches marketing courses at Langara College and is a program advisor and industry chair for The Digital Strategy Certificate program at UBC Saunder School of Business. During this time she developed the program structure, curriculum and content for courses such as Digital Performance and Leadership, Digital ROI, Digital …

July 2018 News You Can Use

The potential impact from some of the digital marketing highlights this month is absolutely huge. Join us for a look at issues like these: A Supreme Court ruling could change the face of ecommerce Apple is stepping in to prevent Facebook and Google from tracking you Instagram is allowing users to stream long-form video Get those and other digital marketing …